Starting from today the mobile payments company Fortumo will implement its carrier billing platform for payments in the App Center app store on ALCATEL ONETOUCH mobile handsets.
The partnership agreement means that ALCATEL ONETOUCH users in 88 countries can make one-click payments in the App Center app store, charged to their mobile operator bill without the need for a credit card.
Michael Li, GM of Mobile Internet Emerging Business Center noted, “Thanks to the global reach of Fortumo’s billing platform, we are able to generate more revenue for developers whose apps are available on ALCATEL ONETOUCH devices as preloads or through the App Center app store. Fortumo is committed to emerging markets, where the biggest smartphone growth is coming from, which makes it the major payment solution for ALCATEL ONETOUCH.”
Fortumo’s direct carrier billing connections ensure payment coverage in almost all emerging markets. The main target markets of ALCATEL ONETOUCH handsets is Europe and Latin America, which account for an increasing portion of apps downloaded from the App Center app store each month.
Gewben Wu, Head of Fortumo China, comments: "Carrier billing enables all parties in the app ecosystem - developers, device manufacturers, and mobile operators - to generate additional revenue from their content. With additional coverage over other payment methods, especially in emerging markets, mobile payments are the best monetization solution for any type of digital content.”
Fortumo is the only mobile payment provider with a self-service setup and scalable on-boarding of app and game developers.
Fortumo has previously announced a partnership with the leading Chinese smartphone manufacturers ZTE, Oppo and Gionee, as well as all three Chinese mobile operators (China Mobile, China Unicom, and China Telecom). Meanwhile, the company is investing in the Asian region and has recently opened new offices in India (Mumbai), and Singapore.