AnimationXpress: The new vehicles for better monetisation: Sanjay Sinha

During the past couple of years, there’s been a welcome shift in the Indian game industry: companies have started to create their own games rather than doing outsourced work for Western publishers. The biggest highlight for 2014 has probably been Octro’s $15M funding – this signals not only an increase in quality in the ecosystem but also motivates other companies to push themselves harder in creating games with excellent gameplay, and is also a strong monetisation strategy.

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