If you are interested in exposing your app to emerging markets in Latin America, Central & Eastern Europe, Africa & Asia and your app is not available on Windows Phone, you may be missing the boat. In 2013 Windows Phone was more popular than the iPhone in 24 countries across the world, including India and Nigeria, where a huge number of people are purchasing smartphones for the first time (think more than a billion budding future customers).
Fortumo has recently released an infographic which dramatically demonstrates the potential that Windows Phone provides in these countries. As Fortumo points out, in these markets Windows Phones cost two times less than iPhones and are equal in pricing to Android. Competitive pricing and Nokia’s historical popularity in such markets has paved the way for Windows Phone to succeed.