The mobile payments company Fortumo is today announcing that it has been chosen by China’s leading digital entertainment company Changyou as a billing partner for its Mobogenie app store. Thanks to the partnership, developers publishing apps on Mobogenie can now use Fortumo’s Android 1-click payment SDK to generate revenue from users in 83 countries across the world.
“Bad access to traditional billing solutions like credit cards in emerging markets are not getting solved any time soon which means many developers are struggling to monetize their apps. Carrier billing on the other hand provides access to online payments for any phone owner, making it one of the most popular billing methods in Asia. We are excited to be working with Mobogenie to help them expand to overseas markets while enabling developers to make a profit from this expansion,” said Gewben Wu, Head of Fortumo China.
Changyou’s Mobogenie app store has over 400 million users outside of China with 80 million active daily users. More than 1.8 billion apps are downloaded from the store each month. In addition to the Android app store, Mobogenie also develops a PC version of its app store which allows users to transfer files, backup data, communicate via SMS and manage apps on the user's phone.
Fortumo has recently announced several other key partnerships in Asia, including establishing co-operation with Telenor Pakistan & Turkcell for direct carrier billing, launching a physical goods store using carrier billing in Singapore with Rovio & SingTel, providing billing to Oppo and Gionee and opening up three new offices in China (Shanghai), India (Mumbai) and Singapore.
Fortumo's in-app purchasing SDK for Android can be used by developers for billing on Mobogenie as well as dozens of other Android app stores: including device manufacturer (NOOK, ZTE, Oppo, Gionee), mobile operator (Telenor, Turkcell, Kyivstar) and 3rd party app stores (Samsung Apps, Amazon, SlideME etc). For developers using Unity 3D, Corona, Marmalade and OpenIAB, Fortumo has created custom versions of the SDK to make integration effortless.
Fortumo’s direct carrier billing platform is currently available to 2.2 billion users of 48 different mobile operators in 13 countries in Asia (Australia, China, Hong Kong, India, Indonesia, Malaysia, Pakistan, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam). Globally, Fortumo covers more than 300 mobile operators in 83 countries, connecting 4.6 billion end-users to its carrier billing solution.