The mobile payments company Fortumo and the mobile operator Elisa Estonia are today announcing the launch of direct carrier billing on the Google Play app store. Elisa’s subscribers can now purchase apps and in-app content on Google Play by charging payments to their mobile phone bill.
“Elisa is very glad to launch carrier billing on Google Play as the opportunity to purchase games, music and movies from the app store without needing a credit card is a very convenient solution for our customers. We chose to work with Fortumo for Google Play payments as they are a company with long-term experience in the payments market, operating in 94 countries. As such, they are a reliable and stable partner for us,” said Andrus Hiiepuu, Board Member of Elisa.
“Smartphone ownership globally is significantly bigger today than the amount of people who can make payments online. This is due to many people not having access to bank-based payments and others not wanting to enter their card details online due to fear of fraud. Carrier billing solves these challenges by making safe online payments available to everyone and we are very happy to work together with Elisa in launching this payment method for Google Play,” said Taavi Krusell, Carrier Sales Director at Fortumo.
Integrating Google Play through Fortumo allowed Elisa to save time and resources on development. The same integration will also allow Elisa to launch other merchants that are already connected to Fortumo’s platform, ranging from game developers to streaming service providers, social networks to financial technology companies. Elisa will also get access to Fortumo Insight which enables carriers to view carrier billing performance in real-time and make improvements to increase revenue.
Among others, Fortumo's platform is used for app store billing by DNA in Finland, Viettel in Vietnam and Smart in the Philippines. Besides leading app stores, Fortumo also works with digital media companies (Sony, Hooq, Ditto TV, Gaana), gaming companies (EA Mobile, Gameloft, Kinguin, Rovio), digital publishers (Magzter) and financial technology providers.
In order to enable global carrier billing for these merchants, Fortumo has partnered with more than 350 mobile operators across the world, including the groups Telefónica, Telenor, Singtel, Turkcell and Kyivstar, as well as leading mobile operators in India.