Fortumo and Apigate, a subsidiary of Axiata Digital, announced their latest collaboration to launch content services in Cambodia via Smart Axiata’s Direct Carrier Billing API. This collaboration will enable Smart’s subscribers to make payments in app stores for digital content and games by conveniently charging the payments to their mobile phone bill.
Almost half of Cambodians own a smartphone, while credit card ownership in the country is below 3 percent. This implies a majority of users have the ability to access free online content, without the ability to pay for premium services. Direct Carrier Billing API helps digital merchants overcome this challenge by allowing any prepaid and postpaid mobile user to make payments through their telco balance instead.
Through this collaboration, Fortumo is only required to integrate once with Apigate to deploy premium content by digital content providers at a faster rate and reduced costs to more than 8 million Smart subscribers. Apigate provides Fortumo with immediate access to the Cambodian API marketplace, thus enhancing sales and business reach for all parties involved.
Chief Executive Officer of Axiata Digital, Mohd Khairil Abdullah said, “This collaboration adds value to Apigate by tapping into the underserved segment in Cambodia which consists largely of the prepaid segment without credit card ownership. We look forward to create a long-term collaboration with Fortumo and derive mutual benefits from scale, faster delivery, and richer content for the underserved segment across our footprint.”
“Digital merchants are increasingly relying on telco channels for user acquisition, payments, and loyalty. Fortumo is able to give them access to these channels at scale, by enabling global expansion through one integration. We are excited to plug in another connection with Apigate, a leading and innovative API platform and services provider in the region, to create increased reach and revenue both for our merchants as well as our telco partner,” said Sid Sahi, Vice President of Carrier Sales and Business Development in South-East Asia, Fortumo.
Incorporated in 2017, Apigate has built a network of global and regional partners including major marketplaces such as the Apple App Store and Google Playstore. Apigate’s hubs across four continents in Asia, the Middle East, Africa, and Latin America gives it access to 1.3 billion customers from over 50 MNOs.
Fortumo’s service is used by leading digital merchants and mobile operators around the world. In addition, Fortumo offers local market insights and facilitates relationships with mobile operators.
Apigate is a subsidiary of Axiata Digital, and part of Axiata Group, one of Asia’s leading telecommunications groups with over 340 million customers and 1.8 million retail touchpoints across eight counties in South and Southeast Asia. Additionally, Apigate’s Mobile Connect Hubs in India and Brazil bring together six Indian and seven Brazilian operators respectively, serving over 936 million customers. Apigate helps Content and Services Providers, Mobile Network Operators, SMEs, Tech Startups, and Developers reach consumers around the world via its Application Programming Interface (API) platform. Through its API Gateway hubs in four continents (Asia, Africa, the Middle East, Europe, and Latin America), and integration with major application marketplaces, it provides access to mobile phone consumers across every service for direct carrier billing, voice, messaging, mobile money, location and identity. The company enables businesses to serve and charge consumers securely on their apps while simplifying the process required through a single dedicated point of contact. This integrated model increases speed and reach to consumer, and lowers the barriers to doing business.
About Axiata Digital
Axiata Digital Services (AD), the digital services arm of Axiata Group Berhad (Axiata), was established to support the increasingly digital lifestyle of Axiata consumers. In four years, this portfolio now consists of 26 digital brands focused on digital financial services (e-wallets, remittance, micro-insurance and micro-lending), digital advertising and platform services focused on API’s (Application Programming Interface) among which are Boost, BIMA, 11Street, FreedomPop, StoreKing, and AdKnowledge Asia.