Fortumo Partners with Kyivstar for Mobile Payments in Ukraine

Partnership solidifies Fortumo’s leadership position in Central and Eastern Europe; deal includes special promotion for Zeptolab’s hit game Cut the Rope

The mobile payments company Fortumo is today announcing partnership with Kyivstar, the second largest mobile operator in Central and Eastern Europe and one of the innovation leaders in the region. This partnership allows 25 million Kyivstar customers to make payments in games and applications in Kyivstar’s App Club app store without using a credit card.

The first game to be published using Fortumo mobile payments in App Club is the global hit „Cut the Rope: Originals“ from the Russian game development studio Zeptolab. Kyivstar customers are now able to unlock additional features and levels in the game by using one-click mobile payments. The amount of apps in App Club using mobile payments will soon grow, thanks to game developers like Rovio, EA, Halfbrick, Creative Mobile and Lima Sky.

"Our partnership with Fortumo will bring additional value to both consumers and developers of digital products – users are now able to make purchases within freemium and free-to-play games by charging payments to their mobile phone bill. For developers, mobile payments provide better access to monetizing the Ukrainian market – rather than relying on credit cards, a simpler mobile payment solution is now available to them,“ said Alexei Kireyev, Head of Product Development and New Business at Kyivstar.

“We are very happy to partner with Kyivstar as the regional leader and role model in providing value-added services to their customers. This partnership will bring additional revenue to developers using Fortumo as Ukraine is one of the largest emerging markets and has great potential for mobile payments,” said Gerri Kodres, SVP Business Development and Carrier Relations at Fortumo.

About Kyivstar

The structure of the “Ukraine” business unit of VimpelCom Ltd. includes two Ukrainian telecommunication operators - JSC Kyivstar and "Golden Telecom" LLC. The combined customer base is over 25 million people. "Kyivstar" is the number one provider of mobile communications and mobile Internet services in Ukraine. Its mobile GSM/EDGE network is one of the best in Europe and covers all the big and small cities of Ukraine, more than 28 thousand rural settlements, all major national and regional routes, the majority of sea and river coasts. Kyivstar provides for Ukraine mobile and fix communication services, data transmission and broadband internet access, as well as services of International roaming in 195 countries and 5 continents.The mission of "Kyivstar" is to improve life by providing the highest quality telecommunication services. For additional information please contact pr@kyivstar.net or visit http://www.kyivstar.ua.