The mobile payments companyFortumo is today publicly launching Fortumo Insight, a payments intelligence platform for mobile operators. Fortumo Insight helps mobile operators understand their carrier billing performance and make informed decisions to increase revenue from app stores, digital content and games. Previously available to selected mobile operator groups, all carriers can now start using Fortumo Insight.
Fortumo Insight enables different functions within mobile operator teams such as launch managers, fraud prevention specialists, business development managers and marketing specialists to access key metrics about their billing platform. Mobile operators can get access to the following KPIs on payments from app stores, digital content and games in a clear and compact manner:
*Payment volume information, such as gross transaction volumes, total number of payments made and user activations per merchant
*Spending behavior information, which allows to segment users, adjust spending limits for individual subscribers or segments and blacklist fraudulent activities
*Payment success rates and a breakdown of reasons for unsuccessful payments
*Overview of the top-performing merchants and items that generate the biggest revenue for merchants and app developers
*Information about refunds requested by users Fortumo Insight aggregates information from Fortumo’s agnostic payments platform. The platform processes payments in 90+ countries for three main digital ecosystem categories: app stores, digital content (streaming music and video, social networks, productivity tools) and games. Fortumo’s internal data shows that in order to maximize the revenue, carriers should launch all three categories and process payments across the board.
For mobile operators to take full advantage of Fortumo Insight, the company has also kicked off a new initiative called Uplift for its partners. “Uplift aims to provide carriers with information and education on how to improve billing performance, optimize the revenue and increase subscriber satisfaction,” said Gerri Kodres, Chief Business Officer of Fortumo.
The initiative includes publishing educational materials and information such as its recently released free white paper on how to increase the revenues from app stores. Uplift also includes custom advice on fine-tuning app store performance, managing spending limits, reducing fraud together with sharing the best practices from other carriers.
Fortumo’s direct carrier billing platform is used by leading app stores (Google Play, Windows Phone Store), digital media companies (Sony, Hooq, Ditto TV, Gaana) and game developers (EA Mobile, Gameloft, Rovio). In order to enable global carrier billing for these merchants, Fortumo has partnered with more than 350 mobile operators across the world, including the groups Telefónica, Telenor, Singtel, Turkcell and Kyivstar, as well as leading mobile operators in India.