The mobile payments company Fortumo is announcing today that it has partnered with the leading Turkish mobile operator Turkcell to start providing an in-app purchasing solution for its AppMarket app store. Android developers can now earn additional revenue with Fortumo’s 1-click direct payment solution from 35 million Turkcell customers.
“Discovery of apps has became a huge problem for Android developers - it is very hard to stand out among millions apps in Google Play. Alternative app stores such as Turkcell AppMarket are becoming viable option for many developers to reach new users, especially in emerging markets. Together with the region’s leading operator, Turkcell, we’ll enable developers to increase in-app purchases income using direct carrier billing,” said Gerri Kodres, SVP of Business Development and Carrier Relations at Fortumo.
Turkcell launched its AppMarket app store in late 2008 to give content support for all java and android mobile handsets and tablets. AppMarket’s goal is to encourage both Turkish and global developers to develop mobile applications, support local developers, enable them to reach more smartphone users in Turkey and increase the market share of mobile handset and tablet manufacturers and mobile brands. Turkcell AppMarket is managed by the leading Turkish mobile entertainment company Basari Mobile.
Hundreds of top developers - including Gameloft, GLU Mobile, EA Mobile, Rovio and Creative Mobile - are already using Fortumo in-app purchasing in their Android and Windows Phone apps. Developers interested in adding in-app purchasing to their Android apps and publishing them in Turkcell AppMarket can get started here.
Fortumo has previously announced partnerships with NOOK, Telenor and SlideME as well as with number of Chinese appstores for providing an in-app purchasing solution for developers in these stores. Fortumo solution gives developers the capability to collect payments from many stores through just one SDK integration. Fortumo also works with leading device manufacturers like ZTE to preload developer apps into smartphones and tablets.
Turkcell is the leading communications and technology company in Turkey, with 34.6 million subscribers as of June 30, 2014. Turkcell is a leading regional player with its approximately 69.5 million subscribers in nine countries as of June 30, 2014. It has become one of the first among the global operators to have implemented HSPA+. It has achieved up to 43.2 Mbps speed using the Dual Carrier technology, and is continuously working to provide the latest technology to its customers. Turkcell Superonline, a wholly owned subsidiary of Turkcell, is the first telecom operator to offer households fiber broadband connection at speeds of up to 1,000 Mbps in Turkey. As of March 2014, Turkcell’s population coverage is at 99.49% in 2G and 86.37% in 3G. Turkcell reported a TRY2.9 billion (US$1.4 billion) revenue with total assets of TRY21.8 billion (US$10.3 billion) as of June 30, 2014. It has been listed on the NYSE and the BIST since July 2000, and is the only NYSE-listed company in Turkey.