Gamasutra: Why do developers make 7x less money outside the US?

An analysis from Asymco this spring showed that Google is making 7x less money in markets beyond the US. This issue does not impact just one company - if we look at app revenue breakdown from App Annie, a similar situation presents itself. With low user income and the resulting lack of revenue for developers in emerging markets, most companies either ignore these regions or burn money when seeking to enter them. So is there a way US developers can approach these markets and not fail?

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