The leading Asian music streaming service JOOX and the mobile technology company Fortumo announced today a direct carrier billing partnership. Indonesia is the first country to launch the service: all prepaid and postpaid mobile clients of Indosat Ooredoo, Tri and Smartfren can now pay for JOOX through Fortumo's solution whereby JOOX's charge will be billed to users' mobile accounts.
Benny Ho, Senior Director of Business Development, International Business Group, Tencent mentioned: "We are excited to work with Fortumo to offer our users get access and to download millions of songs legally by subscribing to JOOX VIP. We believe this is a significant step forward in promoting on demand, legal music, through the collaboration with leading payment method that is used by millions of Indonesians."
"South-East Asia is a booming region for digital services as the content-hungry mobile audience is looking for entertainment. Streaming services are successfully growing their user base in the region, but converting these users into paying customers is almost impossible with traditional payment methods. We are excited to be partnering with JOOX as they have a highly successful and localized strategy and we are looking forward to supporting their revenue growth in Indonesia and other markets," said Andrea Boetti, VP of Global Business Development at Fortumo.
According to the World Bank, only 2% of people have a credit card while 53% already own a smartphone in Indonesia. This means a majority of people accessing online content have no means to pay for it. Carrier billing resolves this problem by making online payments available to any mobile owner without the need to share personal information online or to register for any additional accounts.
Thanks to its widespread availability, carrier billing has grown to be one of the leading online payment methods for digital content purchases globally. In Indonesia, carrier billing accounts for 18.6% of all digital gaming transactions compared to credit and debit cards with a market share of 18.1%, according to SuperData Research. Additional data on the mobile ecosystem of Indonesia and other countries in the South-East Asian region can be found from Fortumo's recent market report.
JOOX VIP is a paid platform from JOOX and gives user maximal benefit. User can access all songs without ad and restriction, listening with maximum music quality, download favorite songs, watch special live online streaming show. JOOX VIP ranging from IDR 25.000 per week to IDR 509.000 per year, hence by having carrier billing partnership gives user more flexibility to purchase the VIP right from their phone.
JOOX is a free music app made for music lovers. With an extensive library of hits from all over the world, JOOX connects you to your favourite artistes, songs, albums and personalized playlists. Users can discover great new music with recommended songs and radio stations that fit your taste and mood. For more information, please visit http://www.joox.com/.