MediaNama: BoxTV Ties Up With Fortumo For Telco Billing; Short Duration Packs Only

Times Internet’s on-demand video service, BoxTV, has launched telco billing for its subscription services in partnership with Estonian payment service Fortumo, less than a month after Fortumo inked partnerships with four Indian telecom operators – Idea Cellular, Vodafone, Airtel and Tata Docomo. While BoxTV has been pitched as a premium service, targeting users with credit cards with its online content, the inclusion of telecom operator billing essentially offers a wider reach for BoxTV.


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