Mobile World Live: Fortumo moves from virtual to physical goods

Carrier billing specialist Fortumo is claiming a first for the mobile industry, thanks to a trial which involves paying for physical goods via a user’s phone bill. Using carrier billing to pay for physical rather than digital items such as games, movie or bus tickets is unusual, but Fortumo has launched a trial with Angry Birds creator Rovio and SingTel, the Singapore operator.

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