Mobile World Live: Zong partners with Fortumo to launch carrier billing

Pakistan’s third largest mobile operator Zong is partnering with mobile payment firm Fortumo to allow its customers to charge online purchases to their phone bills. The deal allows online merchants and app stores to use Fortumo’s carrier billing platform to bill Zong’s customers directly, so they don’t need to use a credit or debit card. An estimated 56 million Pakistanis have smartphones, but Pakistan has a credit card penetration of less than 1 per cent, according to the World Bank.

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