Mobile Industry Eye: Elisa and Fortumo launch direct carrier billing for Google Play in Finland

Finnish mobile operator Elisa and mobile technology company Fortumo have launched direct carrier billing for Google Play in Finland. More than 2 million Elisa subscribers can now pay for content from the app store by charging purchases to their phone bill. While the majority of Finns have a credit card, the simplicity and security of carrier billing has made it one of the preferred payment options for digital content, with a 16.2% market share in digital gaming transactions in the country.

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