Mobile Industry Eye: Ufone Pakistan launches Google Play carrier billing with Fortumo

Pakistani mobile operator, Ufone, and mobile technology company Fortumo have launched direct carrier billing for the Google Play store. Millions of Ufone subscribers can now pay for apps and in-app content from Google Play by charging purchases to their monthly Ufone bill or prepaid SIM card. In addition to the technical setup and project management, Fortumo will support Ufone with marketing advice on how to maximize revenue from Google Play as well as real-time analytics on carrier billing performance from the Fortumo Insight platform.

Read more »