NDTV Gadgets: Fortumo's Sanjay Sinha on Alternate Android App Stores and Carrier Billing

India has a humongous base of smartphone users who are hungry for content, be it apps or games - along with Brazil and Thailand, India is one of the main drivers for growth in Google Play's app store. It's a market ripe for the taking but if you actually look at the top charts you realise very quickly that downloads are being driven by free content, and that's because credit cards are still relatively rare in the country - according to a report from May there are just 19 million credit cards in the country. Google has been looking into different methods for payments, according to Sergio Salvador, Global Head of Gaming Partnerships at Google, but there is nothing concrete yet. And this is where Estonia-headquartered Fortumo comes in.

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