NFC World: Singtel charges Angry Birds toys to buyers phone bills

Singapore carrier Singtel is taking carrier billing into the physical goods world with a pilot test of a service that lets customers order Angry Birds plush toys for delivery to their home address and charge the cost to their phone bill. In the first week, “we’re already seeing five times lower shopping cart abandonment than previously with credit-card billing based checkout,” supplier Fortumo says.

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