OSS/Billing World: Do or Die: Direct Carrier Billing and the App Ecosystem

The research company IHS announced last August that smartphones will account for more than half of the mobile device marketplace in 2013. During the same month, data from carriers confirmed that more than 50 percent of the mobile phones used in the U.S. are smartphones. Unlike “what-you-see-is-what-you-get" feature phones, smartphones are heavily customizable through apps. In 2011, the average user already had dozens of apps installed on their smartphone.

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