PaymentEye: SPELLFLIX launches carrier billing with Fortumo

The mobile payments company Fortumo and the streaming platform SPELLFLIX are today announcing the launch of a carrier billing partnership in Pakistan. SPELLFLIX is the only movie streaming service in Pakistan offering pay-per-view latest blockbuster Hollywood movies. Consumers can now watch movies, music and TV shows by charging payments to their mobile phone bill. Pakistan is the first market where SPELLFLIX has launched carrier billing, where more than 64 million subscribers of Telenor and Zong can now access the digital content without the need for a credit card.

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Developing Telecoms: Spellflix launches carrier billing with Fortumo in Pakistan

Pakistan’s Spellflix has selected Fortumo to provide carrier billing for its movie streaming service. Consumers in Pakistan can now watch movies, music and TV shows by charging payments to their mobile phone bill. Pakistan is the first market where Spellflix has launched carrier billing, where more than 64 million subscribers of Telenor and Zong can now access the digital content without the need for a credit card.

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The Paypers: SPELLFLIX launches carrier billing with Fortumo

The mobile payments company Fortumo and the streaming platform SPELLFLIX have announced the launch of a carrier billing partnership in Pakistan.

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SPELLFLIX launches carrier billing with Fortumo

The mobile payments company Fortumo and the streaming platform SPELLFLIX are today announcing the launch of a carrier billing partnership in Pakistan. SPELLFLIX is the only movie streaming service in Pakistan offering pay-per-view latest blockbuster Hollywood movies. Consumers can now watch movies, music and TV shows by charging payments to their mobile phone bill. Pakistan is the first market where SPELLFLIX has launched carrier billing, where more than 64 million subscribers of Telenor and Zong can now access the digital content without the need for a credit card.

“SPELLFLIX strives to provide its customers with the best digital entertainment experience out there by offering latest and blockbuster Hollywood films which no other streaming service offers in the country. One part of this is localizing payment methods so the biggest amount of people can pay for access to our movies with a payment method that is familiar to them. We chose to integrate carrier billing through Fortumo thanks to their long-term experience in the region and excellent coverage of mobile operators,” said CEO, Spell Movies LLC, Saqib Rathore.

“The growth of streaming services in Western markets is slowing down while the mobile population growth in countries like Pakistan is accelerating. Digital merchants who want to sustain growth need to focus on these markets, but user monetization is essentially impossible when using traditional, bank-based payment methods. We are very happy to work with SPELLFLIX in providing their subscribers a local payment method that is accessible to everyone,” said Gerri Kodres, Chief Business Office at Fortumo.

In Pakistan, only 0.1% of people own a credit card while smartphone penetration is already above 30%. This means more than 44 million smartphone owners can access online content but are unable to pay for it through traditional payment channels. Carrier billing solves this problem by allowing any mobile phone user to charge payments to their mobile account, regardless of whether they are a prepaid SIM card user or have a contract with their mobile operator. Additional information on the mobile ecosystem of Pakistan can be found from Fortumo’s Asia market report.

To collect payments from users without bank cards, SPELLFLIX integrated Fortumo’s Cross-Platform Mobile Payments onto their streaming platform. This allows SPELLFLIX to reach users across Pakistan through Zong and Telenor with one integration. At the same time, Fortumo manages the full compliance (local legislation) and provides a platform-adaptive solution which increases payment conversion and revenue.

In addition to SPELLFLIX, Fortumo is a carrier billing provider to other streaming companies (Spotify, HOOQ, Sony, Gaana, ErosNow), app stores (Google Play) and gaming companies (EA Mobile, Gameloft, Kinguin, Rovio). To enable carrier billing for these merchants, Fortumo has partnered with more than 350 mobile operators across the world.

About SPELLFLIX SPELLFLIX is a digital movie, songs and TV show streaming service launched by Spell Movies LLC, based in USA. Spell Movies LLC has launched Hollywood movies, music and TV shows on SPELLFLIX under license from Sony Pictures Entertainment, 9X Media, INX Music and Infinity MusicWorks. Spell Movies LLC is the Exclusive Licensee of Sony Pictures in Pakistan, India, Sri Lanka, Bangladesh and Nepal. For more information, please visit https://www.spellmovies.com.

Medianama: Fortumo’s new platform will enable telcos to launch bundled plans

Global payments operator Fortumo has launched ‘Bundling’, a product that will help merchants and carriers/telecom operators strike and launch bundle partnerships. The company will essentially help online merchants and carriers strike deals like “buy 5GB data, get X service for 6 months of free”, and implement them.

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VentureBeat: Mobile payments company Fortumo now makes it easier for merchants and carriers to bundle offers

Carrier billing company Fortumo has launched a new platform designed to make it easier for merchants and mobile carriers to form “bundling” partnerships. With the advent of online subscription offerings like Spotify and Netflix, we’ve seen a number of tie-ups with mobile networks to encourage consumers to sign up — for example, joining a specific carrier may come with free access to a music- or video-streaming service, or mobile data may be “zero-rated” for a specific service.

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Fortumo launches Bundling Platform for digital content merchants

New platform helps accelerate user acquisition activities, improving user lifecycle management and simplifying bundle partnerships with mobile operators

The mobile payments company Fortumo is today launching its Bundling Platform for merchants and mobile operators. The new platform helps digital merchants accelerate their user acquisition activities in partnership with carriers by allowing new bundle deals to be rolled out more quickly than ever before.

The Bundling Platform connects merchants to the entire network of Fortumo’s mobile operator partners and facilitates the exchange of information on which mobile subscribers should receive access to which bundle offers. The platform is fully flexible in supporting all types of bundle deals (hard or soft bundles; free or discounted access to service; free data promotions) and removes the need for merchants to integrate each mobile operator API separately for every bundle deal.

“User acquisition - especially in emerging markets - is one of the most burning questions for digital content merchants today. Carriers are a great partner with whom to solve this challenge as their marketing reach is unmatched. However, making individual bundle deals with dozens of carriers is time-consuming and inefficient. Fortumo’s Bundling Platform helps merchants manage their user lifecycle in a scalable manner, so they can focus on converting acquired users into paying customers,” said Martin Koppel, CEO and co-founder of Fortumo.

The Bundling Platform is complemented by Fortumo’s Messaging API and Payments API, creating an end-to-end platform for the user journey. This means one integration with Fortumo can be used for managing users signing up via carrier channels, up-selling activities and eventually converting them to paying customers.

“Bundle deals alone are not enough to build a paying user base in markets where prepaid SIM cards are predominant. Most users simply opt out of the service after the bundle deal is over, leaving merchants and carriers with empty hands. By helping the customer in each step to becoming a paying user, we can substantially grow the benefits from bundle deals for everyone,” added Martin Koppel.

Fortumo’s Bundling Platform has been built on a robust and flexible infrastructure, supporting bundle deals for merchants in segments as varied as streaming (Spotify or Netflix), cloud hosting (DropBox or SkyDrive), digital publishing (Magzter), anti-viruses (Avast, Norton) and productivity tools (Evernote, Office 365). As mobile operators can launch multiple bundle deals to highly customized user segments in parallel, more relevant consumers end up using each digital service and are less likely to churn out.

Fortumo sees that with bundling, much like with direct carrier billing in the past few years, the business will transition into a merchant-aggregator-carrier partnership model. This is because for merchants and carriers, using a middle layer allows to save time on technical development and commercial negotiations while allowing for a quicker roll-out of partnerships.

The company is rolling out its Bundling Platform first in South-East Asia and Eastern Europe, where the first bundles between mobile operators and digital merchants done through its platform will go live in Q2 2017.

Medianama: Will India finally move forward with carrier billing?

The Watal Committee’s recent report on digital payments brought some long-awaited clarity to the digital payments ecosystem of India. I believe I speak on behalf of all mobile operators, service aggregators and digital merchants using carrier billing when I say we are glad to see direct carrier billing was touched upon in a positive manner in the report; and it is not an exaggeration to call their recommendations on carrier billing revolutionary.

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Telecompaper: Fission launches carrier billing services with Fortumo

Mobile payments company Fortumo has signed a direct carrier billing partnership deal with live streaming platform operator Fission. Users of Fission's live streaming networks can now pay for premium features by charging purchases to their mobile phone bill and without the need for a credit card. In the launch phase, carrier billing has been rolled out to Fission's networks Haahi and 7Nujoom the Middle Eastern and North African region.

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Live streaming platform Fission launches carrier billing with Fortumo

The mobile payments company Fortumo and the live streaming platform operator Fission are today announcing a direct carrier billing partnership. Users of Fission’s live streaming networks can now pay for premium features by charging purchases to their mobile phone bill and without the need for a credit card. In the launch phase, carrier billing has been rolled out to Fission’s networks Haahi and 7Nujoom the Middle Eastern and North African region.

“Fission’s goal is to provide our customers with the best online streaming experience possible. Carrier billing is one part of this, giving users the ability to quickly and easily make payments on our platform. We chose to partner with Fortumo for carrier billing due to their seamless user experience and strong market coverage with focus on emerging markets, which overlaps with our expansion plans and goals,” said Fission Business Director Mai Wulan.

“Carrier billing is the most accessible payment method globally after cash, as any mobile phone owner is able to make payments without the need for a credit card or a bank account. We are excited to support Fission in their global expansion by solving the payments challenge in emerging markets,” said Andrea Boetti, VP of Business Development at Fortumo.

Real-time entertainment accounts for 34% of total mobile traffic in the Middle Eastern region, per Sandvine's Global Internet Phenomena report. At the same time, credit card penetration in the region is around 10%. This means most users accessing live streaming services are unable to purchase premium features on these platforms. Carrier billing solves this problem by allowing any mobile phone owner to charge the payment to their monthly phone bill or deduct it from their prepaid SIM card. Additional data on carrier billing in the Middle East can be found in Fortumo’s recent market report.

To expand their payment reach, Fission integrated Fortumo’s Cross-Platform Mobile Payments product into streaming networks. This product allows Fission to collect payments from users in over 90 countries through one integration. Localization (support for 50 languages and 40 currencies) and platform-adaptive checkout flows increase user-friendliness of making payments which further increases payment conversion and revenue.

Fortumo’s direct carrier billing platform is also used by app stores (Google Play), digital media providers (Spotify, Sony, HOOQ, Gaana) and gaming companies (EA Mobile, Gameloft, Kinguin, Rovio). To enable carrier billing for these merchants, Fortumo has partnered with more than 350 mobile operators across the world.

About Fission's network Haahi and 7Nujoom

Founded by Beijing’s Fission Technology Co. Ltd., Haahi and 7nujoom are live broadcasting platforms for Turkey and The Middle East, respectively. Although the entertainment industry is relatively small in the Middle East and North Africa, the demand for it is growing. But due to religious and cultural differences the internet industry in Europe and the US is not able to sufficiently localize products and services. Although less restrictive than the Middle East, the difference in Turkey’s religious beliefs and political policies has also limited the development of internet industries from the west.

This has given Chinese companies a great opportunity to use sophisticated technology and localization models to explore new markets. Market forces and environmental factors have allowed Haahi and 7nujoom to come in now. 7nujoom and Haahi recruit Arabic and Turkish speaking talents from all over the world to provide entertaining live broadcasts to their user base. Localized digital gifts, face effects, membership system, VIP system, and useful broadcast tools such as user and host lists are all developed per the local culture and customs. The latest version adds new features for users to upload and share short videos and the ability to interact with host through guest broadcasting.

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