Mobile Industry Eye: Fortumo launches direct carrier billing with four Swedish telcos

Mobile technology company Fortumo has launched direct carrier billing and SMS messaging in Sweden. More than nine million subscribers of Telia, Tele2, Telenor and Tre can now make payments for digital content including app stores, streaming services and games by charging purchases to their mobile account. In the past, merchants had to use the local master aggregator WyWallet for carrier billing which closed at the end of May. Fortumo integrated and launched directly with the Swedish telcos in less than a month to avoid downtime for merchants.

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Telecompaper: Fortumo launches direct carrier billing with four Swedish operators

Mobile technology company Fortumo launched direct carrier billing and SMS messaging with Swedish operators Telia, Tele2, Telenor and Tre. Subscribers can now make payments for digital content including app stores, streaming services and games by charging purchases to their mobile account. In the past, merchants had to use the local master aggregator WyWallet for carrier billing. Due to the closure of WyWallet in the end of May, Fortumo said it integrated and launched directly with the Swedish telcos in less than a month to avoid downtime for merchants.

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PYMNTS: Fortumo Rolls Out Direct Carrier Billing In Sweden

Estonia-based tech firm Fortumo unveiled direct carrier billing and SMS messaging in Sweden, the company said in an announcement. With the launch, subscribers of Telia, Tele2, Telenor and Tre can make payments by charging purchases to their cell phone accounts. The payments platform is designed to enable payments for app stores, games and streaming services, among other use cases.

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Mobile Payments Today: Fortumo launches direct carrier billing with four Swedish telcos

Fortumo has launched direct carrier billing and SMS messaging in Sweden, according to a press release. More than 9 million subscribers of Telia, Tele2, Telenor and Tre can now make payments for digital content including app stores, streaming services and games by charging purchases to their mobile account.

Read more »

Fortumo launches direct carrier billing with four Swedish telcos

The mobile technology company Fortumo is today announcing that it has launched direct carrier billing and SMS messaging in Sweden. More than 9 million subscribers of Telia, Tele2, Telenor and Tre can now make payments for digital content including app stores, streaming services and games by charging purchases to their mobile account.

“In highly saturated and competitive markets like Sweden, digital merchants need every edge they can get over their competition. From a payments perspective, carrier billing provides this advantage as it simplifies user onboarding and boosts conversion compared to traditional payment methods. We are excited to be working with our merchant partners and the Swedish telcos in growing their revenue and delivering high-value services to consumers,” said Martin Koppel, CEO & co-founder of Fortumo.

In the past, merchants had to use the local master aggregator WyWallet for carrier billing. Due to the closure of WyWallet in the end of May, Fortumo integrated and launched directly with the Swedish telcos in less than a month to avoid downtime for merchants.

Fortumo now provides its payments platform to companies of any size: beside major digital merchants, carrier billing is also available to smaller companies and individuals thanks to the scalable self-service setup solution. In addition to Sweden, carrier billing through Fortumo is available in over 100 countries.

While most Swedish consumers have a credit card, carrier billing is often preferred for digital content payments thanks to its simplicity and security. Users do not need to create or log into any accounts, nor do they need to share personal information online. Payments are completed in a few clicks and only the user’s phone number is processed.

This has given carrier billing a market share of 13.6% in Western Europe (with bank cards at 27.5% and digital wallets at 26.9%) for digital content payments, according to SuperData Research. In recent news from Sweden, Fortumo announced the launch of carrier billing for Europe’s leading mobile parking company EasyPark, as well as the leading Swedish newspaper Aftonbladet (part of Schibsted Media Group).

The Fast Mode: Telco Digital Services: Ramping Up While Slowing Down

Mobile operator revenues from voice and data services are in decline. Juniper Research estimates the drop to be around $50 billion or 6% over the next four years. This is a result of smartphone-based communication moving to services created by third party companies, mobile connectivity becoming more widespread and the decline in service prices due to increased competition.

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The Fast Mode: Bike-sharing Startup Mobike Taps Fortumo's Messaging Platform

Chinese bicycle sharing startup Mobike is leveraging Fortumo’s Messaging Platform to authenticate users and share service-related messages through SMS in over 15 countries. Mobike, the largest bike-sharing company in the world, can reach both locals and tourists using Fortumo’s platform as it supports mobile users of more than 350 telcos in 100+ countries.

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The Next Web: Co-marketing: What is it, and what can it do for your business?

How can we make our company grow faster than the day before? That thought crosses my head on a daily basis. I’m the Head of Marketing at company whose business model is B2B2C, so our success comes down to how well our partner companies are doing. It’s not an easy thing to grow a company, but I want to share an approach with you that has helped some our partners grow, in hopes that you are able to replicate it.

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Arctic Startup: Schibsted Explores Carrier Billing Model

The Scandinavian media house Schibsted is set to offer its readers more options to consume its digital content. Online subscription for one of the largest Swedish newspapers, Aftonbladet Plus, can now be purchased via mobile carrier billing. The way it would serve users is that they can buy digital content by adding the cost of a purchase directly to their mobile phone bill.

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Telecompaper: Fortumo's carrier billing platform deployed by Swedish newspaper

Fortumo entered into a partnership on direct carrier billing with international media group Schibsted. The first deployment of carrier billing with Schibsted group companies is for the Swedish newspaper Aftonbladet. Aftonbladet Plus was the first digital subscription in Sweden that customers could pay for by being charged directly to their mobile phone bill.

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