Telecompaper: BSNL India to distribute Amazon services via Fortumo platform

Mobile technology company Fortumo deployed its Trident Bundling Platform to connect Amazon with the Indian operator BSNL. Thanks to the integration, BSNL is offering its subscribers one year of Amazon Prime in selected plans. Fortumo's Trident Bundling Platform allows OTT companies to scale up partnerships with mobile operators, ISPs and TV service providers.

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The Paypers: Fortumo connects Amazon with BSNL India

Fortumo has deployed its Trident Bundling Platform to connect Amazon with the India-based telecom company BSNL. As part of the integration, BSNL will offer its subscribers one year of Amazon Prime in select plans.

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Mobile Industry Eye: Amazon offers Fortumo carrier billing to BSNL customers in India

Carrier billing firm, Fortumo,has deployed its Trident Bundling Platform to connect Amazon with the Indian telco BSNL. Thanks to the integration, BSNL is offering its subscribers one year of Amazon Prime in select plans. Prime is the best in shopping and entertainment from Amazon. OTT providers use bundles with telecommunication companies to acquire new users, focusing especially on countries where traditional marketing channels are inefficient. Telecommunication companies in return use bundled offers to up-sell existing users to premium service packs and convert prepaid subscribers to postpaid.

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Fortumo connects Amazon to carrier billing with BSNL India

The mobile technology company Fortumo announced today that it has deployed its Trident Bundling Platform to connect Amazon with the Indian telco BSNL. Thanks to the integration, BSNL is offering its subscribers one year of Amazon Prime in select plans. Prime is the best in shopping and entertainment from Amazon.

Fortumo connects Amazon to carrier billing with BSNL India

“Interest towards VOD services is today growing the fastest in South-East Asia, Europe and the Middle East. Local telecommunication companies and their marketing capabilities offer the best way for VOD providers to engage this audience. Fortumo’s Trident supports VOD providers in getting these new users on board as quickly as possible. For users this means they do not need to enter a credit card for payment, as they pay through their mobile operator,” said Andrea Boetti, VP of Global Business Development at Fortumo.

OTT providers use bundles with telecommunication companies to acquire new users, focusing especially on countries where traditional marketing channels are inefficient. Telecommunication companies in return use bundle offers to upsell existing users to premium service packs and convert prepaid subscribers to postpaid. Today, partnerships between network operators and OTT video service providers are live in almost 80 countries.

India, where the Amazon Prime offering with BSNL was launched, has a rapidly growing mobile industry with 303% growth in mobile data consumption over the past year, according to Tefficient. The country has a significant gap between access to digital entertainment and online payments: while smartphone penetration in the country is above 35%, only 3% of the adult population owns a credit card. Additional information on the country can be found from Fortumo’s recent market report.

Fortumo’s Trident Bundling Platform allows OTT companies to quickly scale up partnerships with mobile operators, ISP-s and TV service providers. Integration with the platform has to be completed only once. After that, Trident supports OTT companies with the following:

  • Multiple bundle partnerships through one integration
  • Multiple commercial scenarios: hard bundling, add-ons and reselling
  • End-to-end consumer lifecycle management: service discovery, activation, authentication, entitlement, renewals and user management, termination
  • Analytics and reporting tools for reconciliation and settlement processes

The Paypers: Kinguin, Fortumo to launch direct carrier billing in Sweden

The mobile technology company Fortumo and the digital gaming marketplace Kinguin have launched direct carrier billing services in Sweden. Gamers in Sweden can now purchase games from Kinguin and charge the payments to their mobile operator bill. This payment method is available to all subscribers of the mobile operators Telia, Tele2, Telenor, and 3.

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Mobile Industry Eye: Kinguin launches carrier billing for Swedish gamers with Fortumo

Mobile payments firm, Fortumo, has partnered with digital gaming marketplace, Kinguin, to allow Swedish consumers to buy games from Kinguin and easily charge the payments to their mobile operator bill. The payment option is available to all subscribers of the mobile operators Telia, Tele2, Telenor and 3.

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Kinguin & Fortumo launch direct carrier billing in Sweden

The mobile technology company Fortumo and the digital gaming marketplace Kinguin are today launching direct carrier billing in Sweden. Gamers in Sweden can now purchase games from Kinguin and easily charge the payments to their mobile operator bill. This payment method is available to all subscribers of the mobile operators Telia, Tele2, Telenor and 3.

Kinguin & Fortumo launch direct carrier billing in Sweden

“Customers love direct carrier billing because it’s easy and convenient. Now we are able to offer this new payment system for Telia, Tele2, Telenor, and 3 customers, through our partnership with Fortumo,” said Faheem Bakshi, Head of Payments for Kinguin. “We have partnered with Fortumo successfully on direct carrier billing in other regions, and we expect the same for the Swedish market.”

“Digital gaming now generates more than $100 billion in revenue annually and shows no signs of slowing down. Carrier billing helps companies in the gaming industry accelerate their growth by making payments available to anyone with access to a mobile device. Kinguin is one of the most innovative companies in the gaming marketplaces industry and we are excited to help them grow further in Sweden,” added Andrea Boetti, VP of Global Business Development at Fortumo.

Carrier billing allows any mobile device owner to charge payments to their monthly phone bill or deduct the payment from their prepaid SIM card. Instead of entering personal information about themselves and their bank card as with credit card payments, users can simply confirm each payment with a PIN code sent to their device. This means the payment solution offers a more convenient and safer checkout experience for consumers, while increasing conversion and revenue for digital merchants.

Thanks to its simplicity, carrier billing is one of the most popular payment methods for gaming in Sweden. According to SuperData Research, its share in digital gaming purchases in Sweden is 10% and in Western Europe, 13.6%. Additional data on carrier billing in Sweden and other countries in the Nordics can be found from Fortumo’s recent market report.

Kinguin used their existing integration with Fortumo’s Hosted DCB payment product to launch carrier billing for consumers in Sweden. With Hosted DCB, Kinguin did not need to spend any additional time on development on their side. Instead, Fortumo manages the compliance, localization of checkout flows and relations with mobile operators on behalf of all merchants using the solution.

In recent news from the region, Fortumo has announced partnerships with Sweden’s leading newspaper Aftonbladet and the mobile parking company EasyPark. With Kinguin, Fortumo has been working together since 2016.

In addition to Kinguin, Fortumo’s direct carrier billing platform is used by Google Play, Spotify, iflix, Sony, Schibsted, HOOQ, Gaana, EA Mobile, Gameloft and thousands of other merchants. One integration with the platform enables merchants to collect payments from subscribers of more than 350 mobile operators.

About Kinguin

Founded in 2013 Kinguin has fast become one of the largest alternative marketplaces to Steam, Origin, and Battle.net, with more than seven million loyal customers globally. Today, Kinguin’s mission is to create an ecosystem that allows gamers to enjoy the best gaming experiences affordably. Kinguin provides easy access to games at fair market prices, innovative ways for gamers experience high-end gaming and esports, new ways for developers to reach customers directly, and facilities for esports teams to level up their play. We do this all with the best customer support in the industry, and we have the awards to prove it. Visit https://www.kinguin.net to learn more.

What's New In Publishing: How can mobile operators help digital publishers grow subscription revenue?

The digital publishing industry is shifting from solely focusing on ad revenue to subscriber revenue. This means publishers expect more from their readers. Instead of passively consuming advertising, readers now need to make an effort and contribute themselves: and they’re reluctant to do this.

Approximately 15x more people pay for VOD services than digital news. The expectation of free news is so pervasive that you can find a solution to circumvent paywalls in about 5 seconds on Google. Why do people hate paying for journalism so much?

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The Fast Mode: Polish Classifieds Platform OLX Launches Carrier Billing using Fortumo’s Hosted DCB

Fortumo and the leading Polish classifieds platform OLX.pl (part of OLX Group) announced a direct carrier billing partnership. Consumers can now easily increase the visibility of their ads on OLX.pl by charging the payment to their mobile operator bill. The option to pay with carrier billing is available for all 38 million subscribers of Play, Orange, Plus and T-Mobile in Poland.

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Mobile Industry Eye: Fortumo and OLX launch direct carrier billing in Poland for classified ads

Mobile technology company Fortumo and the leading Polish classifieds platform are today announcing a direct carrier billing partnership. Consumers can now easily increase the visibility of their ads on OLX.pl by charging the payment to their mobile operator bill. The option to pay with carrier billing is available for all 38 million subscribers of Play, Orange, Plus and T-Mobile in Poland.

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