The Fast Mode: Fortumo, Apigate Launch Content Services in Cambodia via Smart Axiata’s Direct Carrier Billing API

Fortumo and Apigate, a subsidiary of Axiata Digital, announce their latest collaboration to launch content services in Cambodia via Smart Axiata’s Direct Carrier Billing API.

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Mobile Payments Today: Fortumo partners with Apigate to launch content services in Cambodia

Fortumo and Apigate, a subsidiary of Axiata Digital, have partnered to launch content services in Cambodia via Smart Axiata's direct carrier billing API, according to a press release. This collaboration will enable Smart subscribers to purchase digital content and games in app stores and charge the transaction to their mobile phone bill.

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Fortumo partners with Apigate to launch content services in Cambodia

Fortumo and Apigate, a subsidiary of Axiata Digital, announced their latest collaboration to launch content services in Cambodia via Smart Axiata’s Direct Carrier Billing API. This collaboration will enable Smart’s subscribers to make payments in app stores for digital content and games by conveniently charging the payments to their mobile phone bill.

Almost half of Cambodians own a smartphone, while credit card ownership in the country is below 3 percent. This implies a majority of users have the ability to access free online content, without the ability to pay for premium services. Direct Carrier Billing API helps digital merchants overcome this challenge by allowing any prepaid and postpaid mobile user to make payments through their telco balance instead.

Through this collaboration, Fortumo is only required to integrate once with Apigate to deploy premium content by digital content providers at a faster rate and reduced costs to more than 8 million Smart subscribers. Apigate provides Fortumo with immediate access to the Cambodian API marketplace, thus enhancing sales and business reach for all parties involved.

Chief Executive Officer of Axiata Digital, Mohd Khairil Abdullah said, “This collaboration adds value to Apigate by tapping into the underserved segment in Cambodia which consists largely of the prepaid segment without credit card ownership. We look forward to create a long-term collaboration with Fortumo and derive mutual benefits from scale, faster delivery, and richer content for the underserved segment across our footprint.”

“Digital merchants are increasingly relying on telco channels for user acquisition, payments, and loyalty. Fortumo is able to give them access to these channels at scale, by enabling global expansion through one integration. We are excited to plug in another connection with Apigate, a leading and innovative API platform and services provider in the region, to create increased reach and revenue both for our merchants as well as our telco partner,” said Sid Sahi, Vice President of Carrier Sales and Business Development in South-East Asia, Fortumo.

Incorporated in 2017, Apigate has built a network of global and regional partners including major marketplaces such as the Apple App Store and Google Playstore. Apigate’s hubs across four continents in Asia, the Middle East, Africa, and Latin America gives it access to 1.3 billion customers from over 50 MNOs.

Fortumo’s service is used by leading digital merchants and mobile operators around the world. In addition, Fortumo offers local market insights and facilitates relationships with mobile operators.

About Apigate

Apigate is a subsidiary of Axiata Digital, and part of Axiata Group, one of Asia’s leading telecommunications groups with over 340 million customers and 1.8 million retail touchpoints across eight counties in South and Southeast Asia. Additionally, Apigate’s Mobile Connect Hubs in India and Brazil bring together six Indian and seven Brazilian operators respectively, serving over 936 million customers. Apigate helps Content and Services Providers, Mobile Network Operators, SMEs, Tech Startups, and Developers reach consumers around the world via its Application Programming Interface (API) platform. Through its API Gateway hubs in four continents (Asia, Africa, the Middle East, Europe, and Latin America), and integration with major application marketplaces, it provides access to mobile phone consumers across every service for direct carrier billing, voice, messaging, mobile money, location and identity. The company enables businesses to serve and charge consumers securely on their apps while simplifying the process required through a single dedicated point of contact. This integrated model increases speed and reach to consumer, and lowers the barriers to doing business.

About Axiata Digital

Axiata Digital Services (AD), the digital services arm of Axiata Group Berhad (Axiata), was established to support the increasingly digital lifestyle of Axiata consumers. In four years, this portfolio now consists of 26 digital brands focused on digital financial services (e-wallets, remittance, micro-insurance and micro-lending), digital advertising and platform services focused on API’s (Application Programming Interface) among which are Boost, BIMA, 11Street, FreedomPop, StoreKing, and AdKnowledge Asia.

Fortumo launches Trident: an open bundling platform for co-marketing

At Mobile World Congress, the mobile technology company Fortumo has launched its bundling platform Trident to the general public. The platform is now available for all digital merchants using co-marketing to sell complementing products as part of one package.

Fortumo launches advanced analytics for its bundling platform

Trident has so far been used by digital merchants to package their services with mobile operators and TV networks. Now, any company can take advantage of the platform's capabilities in user authentication, service provisioning, payment collection and churn prevention.

"Co-marketing is growing in popularity among companies targeting the same audience with complementing products. The world's biggest brands are using the approach for user base growth and retention, notable examples being Nike-Apple and Spotify-Hulu partnerships. By opening up Trident, companies get access to a standardized solution for launching these deals and getting better results out of their co-marketing efforts," explained Martin Koppel, CEO & Co-Founder at Fortumo.

Trident gives merchants the following capabilities:

  • User authentication: identifying users that are eligible for co-marketing campaigns, for example the requirement to be an existing customer of the partner company
  • Service provisioning: activation and deactivation of user access to the services
  • Campaign management: allowing companies to set up campaigns for user base growth, such as free trial access and discounted pricing
  • Payment collection: customer billing through their telco or broadband provider invoice
  • Customer communication: transactional and promotional A2P SMS management
  • Retention management: complex set of tools to re-engage users who are at risk of churning out or have already churned out
  • Analytics: real-time reporting on co-marketing performance, giving merchants the understanding of which partners and promotional mechanisms perform the best

Co-marketing through bundling has become widely popular in the telco industry during the past few years, with mobile operators partnering up with video and music streaming service providers. Fortumo believes the success of these partnerships can be replicated in other industries as well.

"Service providers team up with telcos because they have a loyal user base and the capability to reach those users through their marketing channels. When any digital service is expanding globally, such growth partners are extremely valuable. But it doesn't just have to be telcos. For example, a video streaming service entering a new market can team up with the largest local daily newspaper and promote its content to their readers. A business magazine can provide more value to their audience by offering access to office software. It's these kinds of partnerships that we're aiming to make easy to launch through Trident. As reflected in the name, the platform helps merchants in three important customer lifecycle areas: user acquisition, monetization and retention," added Martin Koppel.

Merchants interested in receiving access to Trident can sign up for beta access on Fortumo's homepage.

Telecomdrive: Fortumo unveils advanced analytics for its bundling platform

Fortumo has unveiled advanced analytics capability for its Bundling Platform. Telcos, digital merchants and TV companies connected to the platform can now track and benchmark the performance of bundling campaigns through Fortumo Insight.

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The Fast Mode: Fortumo Insight Helps Merchants and Telcos with Advanced Analytics for Bundling Platform

Fortumo has launched advanced analytics capability for its Bundling Platform that can be leveraged by both merchants and telcos through Fortumo Insight. Telcos, digital merchants and TV companies connected to the platform can now track and benchmark the performance of bundling campaigns through Fortumo Insight.

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Fortumo launches advanced analytics for its bundling platform

The mobile technology company Fortumo is today launching advanced analytics capability for its Bundling Platform. Telcos, digital merchants and TV companies connected to the platform can now track and benchmark the performance of bundling campaigns through Fortumo Insight.

Fortumo launches advanced analytics for its bundling platform

"Bundle partnerships with telcos help digital content merchants grow their user base by giving promotional access to their service in exchange for marketing visibility. Data on consumer behaviour and partner channel performance has so far been fragmented and complex to track due to each bundle deal requiring a separate technical setup. We're excited to provide our merchants with an advanced reporting solution that helps them better understand their results and prioritize user acquisition efforts accordingly," said Martin Koppel, CEO & Co-Founder at Fortumo.

Analytics for Fortumo's Bundling Platform have become available for both merchants and telcos through Fortumo Insight. While this is the first time merchants get access to the reporting platform, telcos connected to Fortumo have been using the solution for several years in order to understand and improve their acquisition, monetization and retention activities. The launch of analytics for bundling allows users to track:

  • Addressable audiences that can be reached through each channel partner
  • Consumer bundle activation and deactivation metrics in real-time
  • Conversion of consumers from bundle offers to paying customers
  • Post-conversion retention and lifetime value of consumers
  • Telco marketing channels and incentives bringing in the most activations
  • Benchmarking of telcos for identification of best-performing partners
  • Activated bundle consumer identities and exporting
  • Bundle performance reporting, e.g. error rates and activation failure reasons

Fortumo offers digital merchants including Google, Spotify and Electronic Arts a comprehensive solution for customer lifecycle management. In addition to bundling, its platform includes the capability to collect payments from users through broadband and carrier billing, as well as customer communication (2FA, notifications and marketing) through SMS-based messaging. To service its merchants in a scalable manner, Fortumo has partnered with more than 350 mobile operators in 100+ countries across the world.

The Fast Mode: Tencents JOOX, Fortumo Enable Direct Carrier Billing for Indosat Ooredoo, 3 and Smartfren Customers

The leading Asian music streaming service JOOX and the mobile technology company Fortumo announced a direct carrier billing partnership. Indonesia is the first country to launch the service: all prepaid and postpaid mobile clients of Indosat Ooredoo, 3 and Smartfren can now pay for JOOX through Fortumo’s solution whereby JOOX’s charge will be billed to users’ mobile accounts.

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JOOX opens access for users to purchase JOOX VIP through Fortumo

The leading Asian music streaming service JOOX and the mobile technology company Fortumo announced today a direct carrier billing partnership. Indonesia is the first country to launch the service: all prepaid and postpaid mobile clients of Indosat Ooredoo, Tri and Smartfren can now pay for JOOX through Fortumo's solution whereby JOOX's charge will be billed to users' mobile accounts.

Fortumo launches bundling for VOD & TV network partnerships

Benny Ho, Senior Director of Business Development, International Business Group, Tencent mentioned: "We are excited to work with Fortumo to offer our users get access and to download millions of songs legally by subscribing to JOOX VIP. We believe this is a significant step forward in promoting on demand, legal music, through the collaboration with leading payment method that is used by millions of Indonesians."

"South-East Asia is a booming region for digital services as the content-hungry mobile audience is looking for entertainment. Streaming services are successfully growing their user base in the region, but converting these users into paying customers is almost impossible with traditional payment methods. We are excited to be partnering with JOOX as they have a highly successful and localized strategy and we are looking forward to supporting their revenue growth in Indonesia and other markets," said Andrea Boetti, VP of Global Business Development at Fortumo.

According to the World Bank, only 2% of people have a credit card while 53% already own a smartphone in Indonesia. This means a majority of people accessing online content have no means to pay for it. Carrier billing resolves this problem by making online payments available to any mobile owner without the need to share personal information online or to register for any additional accounts.

Thanks to its widespread availability, carrier billing has grown to be one of the leading online payment methods for digital content purchases globally. In Indonesia, carrier billing accounts for 18.6% of all digital gaming transactions compared to credit and debit cards with a market share of 18.1%, according to SuperData Research. Additional data on the mobile ecosystem of Indonesia and other countries in the South-East Asian region can be found from Fortumo's recent market report.

JOOX VIP is a paid platform from JOOX and gives user maximal benefit. User can access all songs without ad and restriction, listening with maximum music quality, download favorite songs, watch special live online streaming show. JOOX VIP ranging from IDR 25.000 per week to IDR 509.000 per year, hence by having carrier billing partnership gives user more flexibility to purchase the VIP right from their phone.

About Joox

JOOX is a free music app made for music lovers. With an extensive library of hits from all over the world, JOOX connects you to your favourite artistes, songs, albums and personalized playlists. Users can discover great new music with recommended songs and radio stations that fit your taste and mood. For more information, please visit http://www.joox.com/.

The Fast Mode: Fortumo Launches Bundling Platform for VOD & TV Network Partnerships

Fortumo has launched an updated version of its Bundling Platform that opens up new partnership opportunities for video on demand (VOD) services on its platform. The new platform enables VOD providers can now partner up with satellite and cable TV networks for user acquisition and monetization through the Bundling Platform, said the Company.

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