The Paypers: Elisa Finland, Fortumo launch direct carrier billing on Google Play

Elisa and Fortumo have launched direct carrier billing for Google Play for over 2 million Elisa subscribers in Finland. Customers will be able to pay for content from the app store by charging purchases to their phone bill. This is the second launch of Google Play carrier billing between Elisa and Fortumo, as the two companies have been working together in Estonia since 2017.

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Telecompaper: Fortumo and Elisa extend Google Play carrier billing to Finland

Fortumo said it and Elisa have begun offering direct carrier billing for Google Play in Finland. This is the second launch of Google Play carrier billing by Elisa and Fortumo, as the two companies have been working together in Estonia since 2017.

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Elisa Finland & Fortumo launch direct carrier billing on Google Play

The mobile operator Elisa and the mobile technology company Fortumo are today launching direct carrier billing for Google Play in Finland. More than 2 million Elisa subscribers can now pay for content from the app store by charging purchases to their phone bill. This is the second launch of Google Play carrier billing between Elisa and Fortumo, as the two companies have been working together in Estonia since 2017.

Elisa Finland & Fortumo launch direct carrier billing on Google Play

“Elisa is pleased to launch the service together with Google and Fortumo for its customers. We believe this co-operation will be beneficial to our subscribers and parties involved. Purchasing digital content with Elisa Mobile Payment is safe, easy and reliable way to make payments online,” says Petteri Svensson, Vice President, Connectivity, at Elisa.

“Digital content enablement is today one of the key aspects which help telcos distinguish themselves from the market. Fortumo makes it easier for telcos to pursue this strategy by providing a simple solution for connecting their subscriber base to the world’s largest digital merchants. Elisa is a leading mobile operator in Finland with a strong digital strategy. We are proud to now help them with Google Play payments to their subscribers,” said Taavi Krusell, Vice President of Carrier Sales at Fortumo.

Fortumo helps telcos launch Google Play carrier billing with minimal investment by taking care of the project management and technical integration to Google’s platform. The company also provides workshops and guidance to telcos on maximizing revenue from the app store through marketing campaigns, spend limit management and technical optimizations.

Telcos also receive access to the real-time analytics platform Fortumo Insight, which gives telcos a full overview of their carrier billing performance on app stores and identifies opportunities for improvement.

While the majority of Finns have a credit card, the simplicity and security of carrier billing has made it one of the preferred payment options for digital content in the country. As users do not need to log in to additional accounts, fill out forms or share personal data with carrier billing, the payment process becomes more convenient and secure compared to traditional payment methods. Thanks to this, carrier billing has a 16.2% market share in digital gaming transactions in Finland, according to SuperData Research. Additional data on carrier billing in Finland and other Nordic markets can be found from Fortumo’s Nordics market report.

In Northern Europe, Fortumo also provides the Google Play carrier billing platform to DNA in Finland and Telia in Finland, Norway, Estonia and Latvia.

Fortumo’s direct carrier billing platform is used by Google, Amazon, Spotify, Electronic Arts, Schibsted, OLX, EasyPark and thousands of other merchants. One integration with the platform enables merchants to collect payments from subscribers of more than 350 mobile operators.

About Elisa

Elisa is a pioneer in telecommunications and digital services. We serve approximately 2.8 million consumer, corporate and public administration organization customers, and have over 6.2 million subscriptions in our extensive network. Cooperation with Vodafone and Telenor, among others, enables globally competitive services.

Our core markets are Finland and Estonia, and we also provide digital services for international markets. Elisa’s shares are listed on the Nasdaq Helsinki. In 2018, our revenue was EUR 1.83 billion euros, and we employed 4,800 people. As a responsible Finnish market leader, our operations are guided by continuous improvement.

Further information on www.elisa.com, Facebook (@elisasuomi) and Twitter (@ElisaOyj).

What's New In Publishing: How can publishers accelerate subscription growth through telco licensing?

Licensing and syndication fees are a notable source of revenue for digital publishers, especially for those with English-language content and a globally known brand. For example, NiemanLab estimates licensing and affiliates now account for roughly 10% of revenue for The New York Times. Syndication has recently been a hot topic thanks to Apple News+ and the debate around whether joining it is an opportunity or pitfall for publishers. Whether big tech platforms will be a profitable partner for publishers remains to be seen, especially given the numerous past failures. But there is another overlooked opportunity in licensing that has proven to be a great source of new users and revenue for digital content companies: mobile operators.

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Telecompaper: Movistar Spain inks direct carrier billing deal with Fortumo

Telefonica has announced a deal with mobile technology company Fortumo that opens the way for Movistar Spain customers to acquire digital services using their phone bill or prepaid balance. Movistar's implementation of Fortumo's direct carrier billing platform means customers can now pay for applications, video games or digital content via their subsequent mobile phone bill without having to log in or share their personal information.

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Movistar Spain signs a strategic agreement with the international digital platform Fortumo

  • Movistar Spain customers can charge to their mobile phone bill the purchases from large digital content suppliers thanks to the agreement with Fortumo, a system integrator widely recognised by the industry on an international level.

  • This payment method works in an easy, comfortable and secure way, since it requires no log-in to any account or sharing of personal information to complete the payment process.

Movistar customers in Spain have the possibility of using their mobile phone bill or the prepaid balance as a payment method to acquire digital services, thanks to an agreement reached between the Spanish company and the integrated platform Fortumo, which offers telecommunications companies the possibility to expand their business offering quality digital services to their customers.

This payment method works in an easy, comfortable and secure way, since it requires no log-in to any account or sharing of personal information to complete the payment process.

Smartphones have already become an alternative payment method for customers to access and purchase content and services in a simple and secure manner. Movistar offers its customers this feature through the Online Payments service http://pagosonline.movistar.es.

Meanwhile Fortumo, a system integrator widely recognised by the industry on an international level, provides telecommunications companies and their customers access to a wide range of quality digital services, from games, to security, through dating between many others.

Thus, thanks to the agreement reached between the Spanish company and Fortumo, Movistar customers can enjoy and pay for applications, video games, or digital content from renowned brands charged directly to their next mobile phone bill.

Google Play, Spotify, Amazon, iflix, Sony, Schibsted, HOOQ, Gaana, Kinguin, EA Mobile, Gameloft and Badoo, among others, are some of the large companies providing digital content already integrated into Fortumo. Thanks to Fortumo, these suppliers can already charge payments to their users and subscribers through bills from more than 350 mobile carriers around the world.

Movistar is already offering its customers the Badoo service after its recent integration in March 2019. In the coming months we will continue working to integrate other renowned services thanks to the agreement with Fortumo.

For Heliodora Martínez-Conde Abril, Head for Carrier Billing of Telefónica de España, "billing through a mobile telephony carrier is the easiest online payment method for consumers today. This means that digital retailers are increasingly interested in reaching mobile users in all countries and this agreement with Fortumo gives us the possibility of moving them closer to the more than 11 million mobile customers that Movistar has in our country."

For Martin Koppel, CEO and co-founder of Fortumo, "consumers are shifting to smartphones and digital merchants are looking to integrate payment methods that simplify user onboarding and boost conversion on those devices. Carrier billing helps merchants increase their revenue and deliver high-value services to consumers. We are excited to be working with Movistar Spain to help them achieve this."

About Movistar

Movistar is the trademark of Telefónica, S.A. in Spain https://www.movistar.es/, Argentina, Chile, Uruguay, Peru, Ecuador, Venezuela, Colombia, Mexico, Panama, El Salvador, Costa Rica and Nicaragua.

Telefónica is one of the largest telecommunications companies in the world in terms of market capitalisation and number of customers. It bases itself on a comprehensive offer and the quality of its connectivity, providing it with the best landline, mobile and broadband networks. It is a growing company which offers a differential experience, based on the values of the company itself and a public position which defends the interests of the customer.

Present in 16 countries and with more than 356 million accesses, more than 36 of them in Spain through the Movistar brand, offering increasingly more simple products and services that integrate all options for the customer: landline, mobile, broadband, television…

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