ALTBalaji partners with Fortumo for direct carrier billing

ALTBalaji, the digital platform of Balaji Telefilms Limited has announced a partnership for carrier billing with leading global mobile payments company Fortumo. ALTBalaji users, from India and other parts of the world, will now be able to subscribe to the streaming service by conveniently deducting the charge from their prepaid SIM card or charging it to their monthly phone bill.

“We at ALTBalaji are always at the forefront of creating better consumer experiences and carrier billing is one such initiative for frictionless platform-consumer relationship. We are entering this partnership to enable and strengthen a seamless payments experience on ALTBalaji using Fortumo’s reach and telecom relationships. We have found Fortumo to be a great service partner enabling ALTBalaji to tap into the huge smartphone and telecom user base in India and overseas market.” said Nachiket Pantvaidya, CEO of ALT Digital Media Entertainment Limited.

“India’s digital ecosystem has in a way grown up, meaning users have become accustomed to paying for content that they see valuable. This means that digital content merchants are also switching their focus from user acquisition to monetization. Here carrier billing through Fortumo is invaluable as we provide the payment solution with the largest coverage in the market. We are very happy to work with ALTBalaji and our carrier partners to increase revenue for all the involved parties,” said Sanjay Sinha, Head of Fortumo India.

Fortumo’s carrier billing platform covers around 870 million active connections of Airtel, Vodafone, Idea, Reliance, Aircel and Tata Docomo; as such, it is the mobile payments provider with the largest coverage in the country. While there are already more than 250 million smartphone owners in India, less than 25 million people in the country have a credit card. This means carrier billing gives digital merchants like ALTBalaji a 10 times bigger payment reach in the country.

In addition to ALTBalaji, Fortumo’s direct carrier billing platform is used by app stores (Google Play), digital media providers (Spotify, Sony, Gaana) and gaming companies (EA Mobile, Gameloft, Kinguin, Rovio). In order to enable global carrier billing for these merchants, Fortumo has partnered with more than 350 global mobile operators, including the groups Telenor, Orange, T-Mobile, Telefonica and Singtel, as well as leading mobile operators in India.

ALTBalaji app will be launched with 6 new shows and will be followed with a new show every 15 days for its viewers to binge watch. The content is created by some of the best talent of the Indian Entertainment industry including critically acclaimed directors and actors. The long illustrious list of artists comprises of Nagesh Kukunoor, Juhi Chawla, Nimrat Kaur, Rajkumar Rao, Hansal Mehta, Sakshi Tanwar, Ram Kapoor, Atul Kulkarni, Sameer Soni, Yudhishtar Urs, Dipannita Sharma Atwal, and more.

About ALTBalaji

Balaji Telefilms foray into original shows on digital platforms, ALT Digital Media Entertainment Limited is a wholly owned subsidiary of Balaji Telefilms Limited. A multi-device Subscription Video On Demand (SVOD) Platform, ALTBalaji gives audiences the content they want to watch - whenever, wherever and however. ALTBalaji’s offerings include premium, disruptive content and original series across genres. With originality, courage and relentlessness at its core, ALTBalaji’s content stands out for being avant-garde, non-conformist, inclusive and effervescent. ALTBalaji is here to set new standards and benchmarks in giving digitally connected contemporary audiences an alternate content platform.

Telecom Drive: Telekom Slovenije, Fortumo launch carrier billing on Google Play in Slovenia

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Telekom Slovenije & Fortumo first to launch carrier billing on Google Play in Slovenia

Telekom Slovenije, the leading communications service provider in Slovenia, who offers its users mobile, fixed and ICT services and solutions, and the mobile payments company Fortumo are today launching direct carrier billing on the Google Play app store. More than a million Telekom Slovenije customers can now charge payments on Google Play to their phone bill. Telekom Slovenije is the first operator in the country to support carrier billing on the app store.

Carrier billing helps merchants like Google reach more paying users as some people either do not have a credit card or do not want to pay with it online due to privacy concerns. With carrier billing, they can instead pay by deducting the amount from their prepaid account or charge it to their monthly phone bill without sharing any private information online and the payment method works for any phone owner.

“Telekom Slovenije will be the first operator in Slovenia to offer carrier billing for purchases made in Google Play store. This way users avoid sending out sensitive payment card information and the payments are just as safe, while even more simple and transparent with all monthly communication services charged in one place – on the operator’s monthly invoice,” says Tomaž Pernovšek from Telekom Slovenije’s Product House. “In line with the company strategic guidelines Telekom Slovenije has been expanding its financial services portfolio. Android being the most widespread mobile device operating system, the cooperation in billing communication services on their platform with a single invoice is a win-win combination for all. We are very pleased to have found a responsive partner and service provider such as Fortumo, with whom we jointly developed the solution for our customers.”

“Carrier billing helps mobile operators increase customer satisfaction with their services while also increasing revenue per user. Telekom Slovenije is the leading carrier in Slovenia and we are very excited to launch Google Play with them as first in the country. Fortumo’s unique expertise in the region and our industry-leading billing platform will help Telekom Slovenije to grow payment revenue both from app stores and other digital merchants,” said Gerri Kodres, Chief Business Officer at Fortumo.

Google Play has been enabled by Fortumo’s carrier billing platform that supports both app stores such as Google Play and digital merchants in other segments like music and video streaming, social networking and gaming. As part of the agreement, Fortumo also provides Telekom Slovenije with Fortumo Insight, a smart data analytics platform which helps track and analyze app store performance and make improvements to grow carrier billing revenue.

For Fortumo, Telekom Slovenije is the third operator with whom carrier billing on Google Play has been launched in 2017. During January, the company announced launches of app store billing in Latvia with LMT and in Vietnam with Vietnamobile.

In addition to Google Play, Fortumo’s customers include among others Spotify, Sony, HOOQ, Gaana, Electronic Arts, Gameloft, Kinguin and Rovio. In order to enable payments for these merchants, Fortumo works together with mobile operators in more than 90 countries.

About Telekom Slovenije

Telekom Slovenije is a comprehensive communications service provider in Slovenia, recognised as the leader in introducing new generations of mobile and fixed communications, system integration and cloud services, and multimedia contents. The company has the largest and according to users also the best and the most reliable network in Slovenia. In addition to being the national telecommunications operator in Slovenia, Telekom Slovenije through its subsidiaries operates on the markets of SEE, including Kosovo, Bosnia and Herzegovina, Croatia, Serbia, Montenegro and Macedonia. The Telekom Slovenije Group operates one of the most complex backbone networks in the region of South-Eastern Europe. For more information, please visit www.telekom.si.

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