Mobile Payments Today: Fortumo connects with Norway MNO for direct carrier billing

Mobile operator Telia Norway (part of Telia Group) and mobile technology company Fortumo have launched direct carrier billing for Google Play. More than 2 million Telia Norway subscribers can now pay for content from the app store by charging purchases to their phone bill, according to a press release.

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Telia Norway launches Google Play carrier billing with Fortumo

The mobile operator Telia Norway (part of Telia Group) and the mobile technology company Fortumo are today launching direct carrier billing for Google Play. More than 2 million Telia Norway subscribers in Norway can now pay for content from the app store by charging purchases to their phone bill.

Telia Norway launches Google Play carrier billing with Fortumo

“Telia Norway is pleased to add Google Play to the list of merchants where our customers can pay with the Norwegian common MNO payment service Strex. Fortumo is chosen as partner because of their previous successful cooperation with Telia Company and because they already cooperate with Strex in Norway which resulted in a rapid implementation,” said Simen Skou, Product Manager at Telia Norway.

“Telcos who enable great digital experiences for their subscribers gain a competitive advantage on their market and as a result, increase customer loyalty and revenue. Our goal is to simplify the process of new digital merchant launches, so that telcos can focus on relationships with their customers. Telia is the leading mobile operator group in Northern Europe and we are looking forward helping them grow revenue from Google Play,” said Martin Koppel, CEO & Co-Founder at Fortumo.

Beside the technical project management and development necessary for the launch, Fortumo will share experience and insights on how to increase app store revenue, including on topics such as promotional campaigns and spend limit optimizations. With multiple deployments of Google Play in the region, Fortumo is able to benchmark and pinpoint critical improvement areas for Telia Norway. Telia Norway will also be able to take advantage of the Fortumo Insight data analytics platform, which gives telcos real-time access to app store performance data.

Norway is the third market where Fortumo is working with Telia Group on Google Play: the two companies are already working together on Google Play in Estonia and Latvia. In recent news from the region, Fortumo also announced a payments partnership with the leading mobile parking provider EasyPark.

Carrier billing is the 2nd most popular payment method for digital gaming in Norway. According to SuperData Research, the payment method holds a 21% market share in the country, just behind credit cards at 30%. The popularity of carrier billing is attributed to its more user-friendly payment experience: consumers do not need to sign in or create additional accounts to make payments, nor do they need to share their personal data online. Additional data on the digital ecosystem of the country can be found from Fortumo’s Nordics market report.

Fortumo’s direct carrier billing platform is used by Google Play, Spotify, iflix, Sony, HOOQ, Gaana, EA Mobile, Gameloft, Kinguin, EasyPark and thousands of other merchants. One integration with the platform enables merchants to collect payments from subscribers of more than 350 mobile operators.

About Telia Norway

We’re Telia Norway, the New Generation Telco. Our 1,400 talented colleagues serve thousands of customers every day in the world’s most connected country. With a strong connectivity base, we’re the hub in the digital ecosystem, empowering people, companies and societies to stay in touch with everything that matters 24/7/365 - on their terms. As a part of the biggest mobile network operator in the Nordic region, we are a digital enabler, which together with our partners create the future for our digital citizens and bring the world even closer for our customers.

The Fast Mode: Play Poland, Digital Gaming Marketplace Kinguin Launch Direct Carrier Billing with Fortumo

The digital gaming marketplace Kinguin and the mobile operator Play have launched direct carrier billing in Poland through Fortumo’s Hosted DCB. More than 15 million Play subscribers can now purchase leading digital games, in-game content and software from Kinguin’s marketplace by conveniently charging the payments to their mobile phone bill.

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Telecomdrive: Kinguin & Play Poland launch direct carrier billing with Fortumo

The digital gaming marketplace Kinguin and the mobile operator Play have launched launched direct carrier billing in Poland through Fortumo. More than 15 million Play subscribers can now purchase leading digital games, in-game content and software from Kinguin’s marketplace by conveniently charging the payments to their mobile phone bill.

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Telecompaper: Kinguin, P4 launch direct carrier billing with Fortumo

The digital gaming marketplace Kinguin and the mobile operator P4, operating under the brand Play, launched direct carrier billing in Poland through Fortumo to allow more than 15 million Play subscribers to pay with their mobile invoice for the items on Kinguin's marketplace.

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The Paypers: Kinguin & Play Poland launch direct carrier billing with Fortumo

Gaming marketplace Kinguin and mobile operator Play have launched direct carrier billing in Poland by partnering with Fortumo. More than 15 million Play subscribers can now purchase digital games, in-game content and software from Kinguin’s marketplace by charging the payments to their mobile phone bill.

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Bob's Guide: Kinguin & Play Poland launch direct carrier billing with Fortumo

The digital gaming marketplace Kinguin and the mobile operator Play are today announcing the launch of direct carrier billing in Poland through Fortumo. More than 15 million Play subscribers can now purchase leading digital games, in-game content and software from Kinguin’s marketplace by conveniently charging the payments to their mobile phone bill.

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Kinguin & Play Poland launch direct carrier billing with Fortumo

The digital gaming marketplace Kinguin and the mobile operator Play are today announcing the launch of direct carrier billing in Poland through Fortumo. More than 15 million Play subscribers can now purchase leading digital games, in-game content and software from Kinguin’s marketplace by conveniently charging the payments to their mobile phone bill.

Kinguin & Play Poland launch direct carrier billing with Fortumo

For Kinguin’s customers, paying with carrier billing is very simple. After selecting the product which they wish to purchase, they only need to enter their phone number and confirm the payment through a PIN code. Customers do not need to sign up for any additional accounts or enter their personal information to pay through Fortumo. Instead, the fee is charged to their mobile phone bill which means even those people without a bank account are able to make payments.

“Direct carrier billing works great. For many gamers this solution gives them freedom and security in their payments. They are very keen on using it. We are very happy to partner with Play. Our vision is to provide the growth potential of mobile payments in Poland and worldwide by providing seamless experience in the customer journey,” said Faheem Bakshi, Head of Payments at Kinguin.

"I am very happy to provide our clients with the possibility of making easy, fast and secure purchases on Kinguin. This is another step in the implementation of our strategy for the development of payments from Play, where using their phone number, players can do convenient and safe payments for their favorite games by adding a payment to their phone account or using the funds accumulated on their prepaid balance. I am convinced that many customers have been waiting for such a solution. #GamersGonnaPlay,” added Łukasz Tomaszek, Product Development Manager of Direct Billing at Play.

“Central & Eastern Europe is a very lucrative market for gaming merchants, as both traditional PC games and mobile content is very popular in the region. Mobile operators who keep investing into their payment platforms and bringing them to a competitive level with card-based payments have the opportunity to grab a chunk of this market, while growing mindshare among their subscribers as also a payment enabler. We are very excited to support Kinguin and Play in rolling out their partnership in Poland, growing revenue for all sides involved and giving gamers a simple, safe and secure method to pay for entertainment online,” said Andrea Boetti, Vice President of Global Business Development at Fortumo.

The carrier billing solution between Kinguin and Play was launched through Fortumo’s Hosted DCB. This payments product gives merchants access to the latest and most advanced technology made available by telecom companies (including dynamic pricing and automated refunds). At the same time, merchants don’t need to invest time into localization or compliance of the checkout flows as they are managed by Fortumo and localized for each country. Kinguin has been using Hosted DCB to collect payments from mobile users in Poland since June 2017.

In Poland, only 16% of people have a credit card to make online payments, while smartphone ownership is already at 70%. This means most people accessing online content have no way to pay for it. Carrier billing resolves this challenge by allowing any phone owner (both prepaid and postpaid) to charge online payments to their phone bill. Additional information on the digital ecosystem of Poland can be found from Fortumo’s Central & Eastern European market report.

Convenience of the solution and the lack of access to traditional online payment methods such as credit cards makes carrier billing the second most popular online payment method for digital gaming in Poland after eWallets. Mobile payments account for 20.4% of all gaming transactions in the country, according to SuperData Research. The situation is similar across the entire Central & Eastern European region where carrier billing holds a combined market share of 20.9% while card-based payments account for 18.1% of transactions.

Fortumo’s direct carrier billing platform is used by Google Play, Spotify, iflix, Sony, HOOQ, Gaana, EA Mobile, Gameloft, Kinguin, EasyPark and thousands of other merchants. One integration with the platform enables merchants to collect payments from subscribers of more than 350 mobile operators.

About Kinguin

Kinguin's mission is to provide sellers and buyers from all around the world the possibility to trade video games at a fair price with no hassle through an innovative platform. Since its launch in early 2013, Kinguin has quickly become the largest alternative marketplace to Steam, Origin and Battle.net with over 7 million loving customers. For more information, please visit https://www.kinguin.net/.

About Play Poland

P4 Sp. z o.o., trading as Play, is a consumer-focused mobile network operator in Poland with 15.2 million subscribers as of December 31, 2017. Play provides mobile voice, messaging and data offerings and services to consumers and businesses (in particular to small office/home office subscribers and small/medium enterprises) on a contract and prepaid basis under our umbrella brand “PLAY”. Play provides these services, available to 99% of the population, via an extensive, modern and cost-efficient 2G/3G/4G LTE telecommunications network complemented by long-term national roaming/network sharing agreements with the other three major Polish mobile network operators.

Telecomdrive: EasyPark, Fortumo Debut Carrier Billing for Mobile Parking

Europe’s provider of digital parking services, EasyPark Group and mobile technology company Fortumo have launched direct carrier billing partnership. Drivers in Finland, Norway and Sweden can now conveniently charge their parking to their mobile phone bill through Fortumo.

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App Developer Magazine: EasyPark and Fortumo launch carrier billing for mobile parking

EasyPark Group and mobile technology company Fortumo announced the launch of a direct carrier billing partnership. Drivers in Finland, Norway and Sweden can now conveniently charge their parking to their mobile phone bill through Fortumo.

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