Telecompaper: Vietnamobile offers carrier billing on Google Play

The Vietnamese mobile operator Vietnamobile is tapping mobile payments company Fortumo to offer its customers a carrier billing option on the Google Play app store. The deal enables more than 10 million Vietnamobile subscribers to pass the costs of apps and in-app content bought from the app store onto their phone bills. Fortumo has so far partnered with more than 350 mobile operators across the world.

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Developing Telecoms: Vietnamobile and Fortumo launch carrier billing on Google Play

Vietnamobile has partnered with Fortumo to offer carrier billing on the Google Play app store in Vietnam. The partnership will allow more than 10 million Vietnamobile subscribers to conveniently purchase apps and in-app content from the app store by charging payments to their phone bill.

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Finextra: Vietnamese MNO Vietnamobile partners Fortumo on carrier billing

The Vietnamese mobile operator Vietnamobile (part of Hutchison Asia Telecom Group) and the mobile payments company Fortumo are today announcing the launch of carrier billing on the Google Play app store.

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Vietnamobile and Fortumo launch carrier billing on Google Play

The Vietnamese mobile operator Vietnamobile (part of Hutchison Asia Telecom Group) and the mobile payments company Fortumo are today announcing the launch of carrier billing on the Google Play app store. Thanks to the partnership, more than 10 million Vietnamobile subscribers can now conveniently purchase apps and in-app content from the app store by charging payments to their phone bill.

In Vietnam, credit card penetration is below 2% while more than 40% of people own a smartphone with the number expected to continue growing during the coming years. Carrier billing is among the most popular payment methods in Vietnam which means this is the first time many Google Play users can make payments on the app store. Additional information on the Vietnamese carrier billing market can be found from Fortumo’s market report on Asia.

“Vietnam is one of the fastest growing economies in Asia and mobile services are a large part of this. Fortumo is proud to be chosen as a partner by Vietnamobile for launching carrier billing on Google Play. Integration with Fortumo’s platform provides Vietnamobile with a robust and scalable solution for connecting them to the world’s largest digital merchants through one integration, along with superior analytics. The partnership further ensures Fortumo’s status as the leading provider of carrier billing in Asia,” said Gerri Kodres, Chief Business Officer at Fortumo.

In addition to connecting leading app stores, Fortumo provides access to large digital merchants in other segments such as music and video streaming (Fortumo recently announced a partnership with Spotify in Asia), social networking and gaming, which can be activated by carriers with the same integration. Thanks to partnering with Fortumo, carriers also get access to Fortumo Insight, a sophisticated data analytics platform which helps carriers track and analyze revenue from app stores and assess the effectiveness of subscriber marketing campaigns.

In addition to Google Play, Fortumo’s direct carrier billing platform is also used by digital media providers (Spotify, Sony, HOOQ, Gaana) and gaming companies (EA Mobile, Gameloft, Kinguin, Rovio). To enable carrier billing for these merchants, Fortumo has partnered with more than 350 mobile operators across the world.

The Fast Mode: 2017 - Steady Payments Growth For Carriers, With Opportunities To Accelerate It Further

The telecommunications industry is a giant and relatively slow moving sector that is nevertheless going through substantial change right now. My predictions for 2017 will focus on how the emergence of digital economy will continue impacting the existing business of carriers and what they will do to embrace it. I will especially focus on what will happen to carriers from a payments perspective in 2017 and how they can prepare for it. Here are my 5 predictions for the upcoming year.

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Siliconindia: demonetisation effect in Indian telecommunications industry

The Indian government's demonetization plan has shaken up the society and caused significant impact on people's everyday lives. Beside the shift to a more digital nation and its benefits as a result of abandoning cash, there are additional benefits for specific parties in the economy.

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Language learning platform busuu launches carrier billing with Fortumo

The language learning platform busuu and the mobile payments company Fortumo are today announcing the launch of a direct carrier billing partnership. Users of busuu can now pay for busuu Premium by charging purchases to their mobile phone bill, without the need for a credit card.

busuu Premium gives users a more comprehensive learning experience, including interactive grammar units, offline access, certificates and an interactive vocabulary trainer. Carrier billing allows people to subscribe to the service quickly and conveniently, by deducting the payment from their prepaid phone balance or charging it to their monthly phone bill.

In countries like Russia and Indonesia where a large part of busuu’s target audience is located, less than 30% of people have access to a credit card. This means traditional online payments are unavailable to a large part of the population. Carrier billing resolves this problem as it does not require the user to own a credit card or share their personal details online, making it safe and accessible for any mobile phone owner.

"busuu is very popular in emerging markets as an affordable way to learn a language. As a global company, we are striving to tailor our product to the local needs. Where credit card penetration is low, we are striving to offer alternative ways to pay. Fortumo offers payments via a mobile phone and is helping to open busuu to a wider group of customers." Bernhard Niesner, CEO & co-founder of busuu.

“Digital content consumption, including online learning, is shifting to emerging markets. While smartphone ownership is rapidly growing, most people are unable to access content because they do not own a bank card. We are very happy to work with busuu and solve this issue for them, making access to language learning available to people without credit cards,” said Andrea Boetti, VP of Business Development at Fortumo.

The e-learning industry revenue is expected to reach $52 billion in 2016. The industry’s growth is primarily driven from emerging markets where users do not have access to traditional learning environments due to cost or physical distance, but can access educational content online thanks to the widespread ownership of smartphones. In addition to busuu, Fortumo works with India’s leading mobile tutoring platform Hashlearn in the e-learning segment.

Fortumo’s direct carrier billing platform is also used by app stores (Google Play), digital media providers (Spotify, Sony, HOOQ, Gaana) and gaming companies (EA Mobile, Gameloft, Kinguin, Rovio). To enable carrier billing for these merchants, Fortumo has partnered with more than 350 mobile operators across the world.

About busuu

busuu was founded in 2008 with the goal to empower everyone in the world to learn a new language. The company is committed to revolutionize the language learning process with the use of technology. With over 60 million users and 12 languages to study, busuu’s digital learning apps are globally leading. The company offers free and paid audio-visual language courses and includes direct interaction with native speakers around the world. busuu has received several awards such as “Best Education Start-up in Europe” and was named as “Best Google Play App 2015.” The company is named after the language of Busuu in Cameroon, spoken by only eight people. For more information, please visit https://www.busuu.com.

Electronic Payments International: India's mydala, Fortumo to launch carrier billing in Middle East

Indian marketing platform mydala has collaborated with Fortumo, an Estonia-based mobile payments company, to introduce carrier billing in the Middle East, with payments launched initially in Dubai.

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Developing Telecoms: mydala launches carrier billing in the Middle East with Fortumo

Local services marketing platform mydala is implementing carrier billing from Fortumo. The Indian company has a global reach, and is debuting the service in the Middle East region with payments initially launched in Dubai. mydala customers in this market can now purchase discounted deal offerings conveniently by charging payments to their mobile phone bill.

Telecompaper: Mydala launches carrier billing in Mideast with Fortumo

Indian marketing platform Mydala has partnered with the mobile payments company Fortumo. The first region where Mydala is rolling out carrier billing with Fortumo is the Middle East, with payments launched initially in Dubai, UAE. Mydala customers there can now purchase discounted deals by charging payments to their mobile phone bill.

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