The mobile games developer and publisher Playwing and the mobile payments company Fortumo are today announcing a partnership on direct carrier billing. Users in more than 60 countries across the world can now purchase games and in-app content from Playwing with Fortumo and charge the purchases to their phone bill.
“Playwing’s goal is to make our entertaining games offer available to as many people as possible. Carrier billing as a payment method strongly supports this objective as any mobile phone owner can now access our premium content. We chose Fortumo as a partner for mobile payments due to their lengthy experience in both the gaming industry as well as with emerging markets that we are focusing on,” said Carlos Flores Vidaurre, Head of Acquisition and Billing at Playwing.
“In emerging markets, carrier billing is the best way to collect payments from users as access to other payment methods is lacking. In parallel with payments, mobile operators also provide a powerful marketing capability to digital merchants they partner with. We are excited to work with Playwing and help them grow their user base and revenue through mobile operators,” added Andrea Boetti, VP of Global Business Development at Fortumo.
Carrier billing accounted for 14.5% of all digital gaming transactions during 2016 according SuperDataResearch and is the third most popular payment method in the segment globally. Thanks to its wide availability and simplicity, the payment method holds a leading market share in emerging markets including Latin America, Eastern Europe and Asia Pacific.
In addition to Playwing, Fortumo provides its direct carrier billing platform to Google Play, Spotify, iflix, Sony, HOOQ, Gaana, EA Mobile, Gameloft, Kinguin and thousands of other digital content providers. Fortumo’s platform can be used to collect payments from subscribers of more than 350 mobile operators through one integration.
Playwing is owned by the founders of Ubisoft and is dedicated to bringing high-value propositions to gamers, game publishers, phone manufacturers and advertisers. For more information, please visit http://www.playwing.com/.