Playwing launches direct carrier billing with Fortumo

The mobile games developer and publisher Playwing and the mobile payments company Fortumo are today announcing a partnership on direct carrier billing. Users in more than 60 countries across the world can now purchase games and in-app content from Playwing with Fortumo and charge the purchases to their phone bill.

“Playwing’s goal is to make our entertaining games offer available to as many people as possible. Carrier billing as a payment method strongly supports this objective as any mobile phone owner can now access our premium content. We chose Fortumo as a partner for mobile payments due to their lengthy experience in both the gaming industry as well as with emerging markets that we are focusing on,” said Carlos Flores Vidaurre, Head of Acquisition and Billing at Playwing.

“In emerging markets, carrier billing is the best way to collect payments from users as access to other payment methods is lacking. In parallel with payments, mobile operators also provide a powerful marketing capability to digital merchants they partner with. We are excited to work with Playwing and help them grow their user base and revenue through mobile operators,” added Andrea Boetti, VP of Global Business Development at Fortumo.

Carrier billing accounted for 14.5% of all digital gaming transactions during 2016 according SuperDataResearch and is the third most popular payment method in the segment globally. Thanks to its wide availability and simplicity, the payment method holds a leading market share in emerging markets including Latin America, Eastern Europe and Asia Pacific.

In addition to Playwing, Fortumo provides its direct carrier billing platform to Google Play, Spotify, iflix, Sony, HOOQ, Gaana, EA Mobile, Gameloft, Kinguin and thousands of other digital content providers. Fortumo’s platform can be used to collect payments from subscribers of more than 350 mobile operators through one integration.

About Playwing

Playwing is owned by the founders of Ubisoft and is dedicated to bringing high-value propositions to gamers, game publishers, phone manufacturers and advertisers. For more information, please visit http://www.playwing.com/.

Telecom Drive: Orange, Fortumo Expand Direct Carrier Billing Partnership to Egypt

The mobile payments company Fortumo and the mobile operator group Orange have launched direct carrier billing in Egypt. More than 30 million Orange subscribers in the country can now make payments on app stores, inside games and with digital merchants by charging purchases to their mobile phone bill.

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The Fast Mode: Orange, Fortumo Expand Direct Carrier Billing Partnership to Egypt

Orange and mobile payments company Fortumo has expanded their direct carrier billing offering to Egypt. The launch enables more than 30 million Orange subscribers in the country can now make payments on app stores, inside games and with digital merchants by charging purchases to their mobile phone bill.

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Developing Telecoms: Orange and Fortumo Expand Direct Carrier Billing Partnership to Egypt

Fortumo and the mobile operator group Orange have launched direct carrier billing in Egypt. More than 30 million Orange subscribers in the country can now make payments on app stores, inside games and with digital merchants by charging purchases to their mobile phone bill.

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Medianama: Fortumo to start carrier billing for cab rides & movie tickets; regulatory hurdles in India

Payments operator Fortumo said that it will be introducing carrier billing to pay for services such as cab rides, movie tickets, and payment of insurance premiums. To begin with, the company will be introducing this in middle eastern countries and the service is expected to launch early next year.

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PaymentEye: Orange and Fortumo Expand Direct Carrier Billing Partnership to Egypt

The mobile payments company Fortumo and the mobile operator group Orange are announcing today the launch of direct carrier billing in Egypt. More than 30 million Orange subscribers in the country can now make payments on app stores, inside games and with digital merchants by charging purchases to their mobile phone bill.

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The Paypers: Orange and Fortumo Expand Direct Carrier Billing Partnership to Egypt

Fortumo, a mobile payments company, has partnered with mobile operator Orange to launch direct carrier billing in Egypt. Smartphone sales in Egypt continue to grow at a fast rate. The country is an attractive market for digital merchants, but credit card penetration is still low. Mobile payment options like direct carrier billing can help consumers shop online. With direct carrier billing online payments are available to any phone owner: consumers can either deduct the payment from their prepaid SIM card or charge it to their monthly phone bill.

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Mobile Payments Today: Fortumo, Orange extend direct carrier billing to Egypt

Mobile payments company Fortumo and mobile operator group Orange have announced the launch of direct carrier billing in Egypt, according to a press release. More than 30 million Orange subscribers in the country can now make payments on app stores, inside games and with digital merchants by charging purchases to their mobile phone bill.

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Telecompaper: Fortumo provides direct carrier billing to Orange Egypt

Mobile payments company Fortumo and Orange Egypt have announced the launch of direct carrier billing. More than 30 million Orange subscribers in the country can now make payments at app stores, within games and with digital merchants by charging purchases to their mobile phone bill. Egypt is the second market where Orange and Fortumo have launched direct carrier billing for digital merchants, following Poland in 2016.

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Orange and Fortumo Expand Direct Carrier Billing Partnership to Egypt

The mobile payments company Fortumo and the mobile operator group Orange are announcing today the launch of direct carrier billing in Egypt. More than 30 million Orange subscribers in the country can now make payments on app stores, inside games and with digital merchants by charging purchases to their mobile phone bill.

Egypt is the second market where Orange and Fortumo have launched direct carrier billing for digital merchants; last year, Fortumo announced a partnership with the mobile operator group and expanded its payment services to Poland as the first Orange group market.

On this occasion Eng. Ashraf Halim, Deputy CEO, Orange Egypt said “We are glad to announce to our subscriber’s base the partnership with Fortumo; one of the biggest mobile payment companies providing direct carrier billing, with more than 350 operators in more than 100 countries. Availing DCB to our subscribers’ base through Fortumo Technology opens the door for quick, convenient and secure online payments through Orange billing systems.”

“Egypt is one of the fastest growing smartphone countries with double-digit annual growth, making it an attractive market for digital merchants. At the same time, very few people own credit cards to pay for premium digital content - and that’s exactly where carrier billing comes in. Orange is one of the leading telecoms in Egypt, and we are excited to enable carrier billing for digital merchants on a market with such tremendous potential,” said Martin Koppel, CEO and co-founder of Fortumo.

In Egypt, most people are unable to make online purchases using traditional payment methods as less than 2% of people own a credit card. This makes it impossible for digital merchants to collect revenue from most of their users in the country.

Direct carrier billing solves this problem by making online payments available to any phone owner: consumers can either deduct the payment from their prepaid SIM card or charge it to their monthly phone bill. Additional data on carrier billing in Egypt and other Middle Eastern markets can be found from Fortumo’s recent Middle East & Africa market report. In recent news from the region, Fortumo announced a partnership with the video streaming service Telly earlier this week.

The deal further cements Fortumo’s position as leading provider of carrier billing for emerging markets. Fortumo’s direct carrier billing platform is used by leading digital companies including Google Play, Spotify, iflix, Sony, HOOQ, Gaana, Telly, Electronic Arts, Gameloft and Kinguin. To enable payments for the merchants, Fortumo works together with mobile operators in more than 100 countries.

About Orange

Orange is one of the world’s leading telecommunications operators with sales of 40,9 billion euros in 2016 and 155,000 employees worldwide at 31 December 2016, including 96,000 employees in France. Present in 29 countries, the Group has a total customer base of 263 million customers worldwide at 31 December 2016, including 202 million mobile customers and 18 million fixed broadband customers. Orange is also a leading provider of global IT and telecommunication services to multinational companies, under the brand Orange Business Services. In March 2015, the Group presented its new strategic plan “Essentials2020” which places customer experience at the heart of its strategy with the aim of allowing them to benefit fully from the digital universe and the power of its new generation networks. Orange is listed on Euronext Paris (symbol ORA) and on the New York Stock Exchange (symbol ORAN). For more information on the internet and on your mobile: www.orange.comwww.orange-business.com or to follow us on Twitter: @orangegrouppr and @orange. Orange and any other Orange product or service names included in this material are trademarks of Orange or Orange Brand Services Limited.

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