Fortumo adds bundling capabilities to PayRead for digital publishers

The mobile technology company Fortumo is today announcing connecting the Trident Bundling Platform to PayRead, its mobile identity and payments solution for digital publishers. Publishers can now bundle their products with mobile operator postpaid and prepaid plans as well as with other digital service providers through PayRead in order to acquire new customers and convert them into subscribers.

Fortumo adds bundling capabilities to PayRead for digital publishers

Product bundling allows digital publishers to package their offers together with other companies’ services and incentivize users to sign up through promotional offers such as trials or discounted pricing. In exchange, the other party in the bundling partnership offers access to its customer base and marketing channels to increase the publisher’s visibility.

PayRead makes launching such partnerships scalable by managing the user authentication, entitlement and billing processes. Because the platform is integrated with 350 mobile operators and dozens of digital service providers globally, publishers do not need to spend time on partner prospection, onboarding and integrations.

Fortumo adds bundling capabilities to PayRead for digital publishers

“Bundle partnerships help digital publishers target new audience pockets who they are unable to reach on their own. For consumers, bundles offer a simple way to get access to premium offers through a service they already use; whether through their telco plan or together with a streaming service. PayRead helps launch such partnerships rapidly and test out multiple partners in parallel to figure out where the audience overlap is the strongest,” said Andrea Boetti, Head of PayRead at Fortumo.

Digital service bundling is frequently used in the music and video streaming industries, where companies use telco bundles to acquire new users. Telcos in return use bundle offers to upsell existing customers to premium service packs and convert prepaid subscribers to postpaid. Today, partnerships between network operators and streaming service providers are live in almost 80 countries. Recently, Fortumo announced that its bundling platform has been deployed for Amazon.

Bundling brings an additional benefit to digital publishers on the PayRead platform, who were previously able to authenticate users for sign-up through their mobile identity (phone number) and use the same identity to charge them for premium subscriptions or microtransactions for individual articles.

PayRead is built by Fortumo, the mobile technology company working with publishers including Schibsted, Magzter and Readwhere, as well as other leading digital merchants such as Google, Spotify and Amazon.

Fortumo adds bundling capabilities to PayRead for digital publishers

Medianama: Amazon Prime ties up with BSNL for carrier billing

BSNL subscribers can now pay for Amazon Prime memberships with their mobile bill or pre-paid balance as part of a carrier billing deal between the two companies, reports TelecomAsia. BSNL’s carrier billing deal is backed by mobile technology company Trident’s Bundling Platform. Carrier billing is a payment mechanism in which users can pay for goods and services through their prepaid phone balance or their monthly phone bill. This is important in India, where most mobile users don’t have credit cards and debit card use is low.

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Telecom Asia: BSNL to offer carrier billing for Amazon Prime

Mobile technology company Fortumo is providing its Trident Bundling Platform for India's BSNL to help the state-owned operator distribute Amazon consumer services in the market. With the integration, BSNL is offering subscribers one years' subscription to the Amazon Prime shopping and entertainment platform on certain of its plans.

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Developing Telecoms: Fortumo connects Amazon to BSNL via carrier billing

Fortumo has deployed its Trident Bundling Platform to connect Amazon with the Indian state-run telco BSNL, allowing it to offer its subscribers one year of Amazon Prime in select plans.

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Telecompaper: BSNL India to distribute Amazon services via Fortumo platform

Mobile technology company Fortumo deployed its Trident Bundling Platform to connect Amazon with the Indian operator BSNL. Thanks to the integration, BSNL is offering its subscribers one year of Amazon Prime in selected plans. Fortumo's Trident Bundling Platform allows OTT companies to scale up partnerships with mobile operators, ISPs and TV service providers.

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The Paypers: Fortumo connects Amazon with BSNL India

Fortumo has deployed its Trident Bundling Platform to connect Amazon with the India-based telecom company BSNL. As part of the integration, BSNL will offer its subscribers one year of Amazon Prime in select plans.

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Mobile Industry Eye: Amazon offers Fortumo carrier billing to BSNL customers in India

Carrier billing firm, Fortumo,has deployed its Trident Bundling Platform to connect Amazon with the Indian telco BSNL. Thanks to the integration, BSNL is offering its subscribers one year of Amazon Prime in select plans. Prime is the best in shopping and entertainment from Amazon. OTT providers use bundles with telecommunication companies to acquire new users, focusing especially on countries where traditional marketing channels are inefficient. Telecommunication companies in return use bundled offers to up-sell existing users to premium service packs and convert prepaid subscribers to postpaid.

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Fortumo connects Amazon to carrier billing with BSNL India

The mobile technology company Fortumo announced today that it has deployed its Trident Bundling Platform to connect Amazon with the Indian telco BSNL. Thanks to the integration, BSNL is offering its subscribers one year of Amazon Prime in select plans. Prime is the best in shopping and entertainment from Amazon.

Fortumo connects Amazon to carrier billing with BSNL India

“Interest towards VOD services is today growing the fastest in South-East Asia, Europe and the Middle East. Local telecommunication companies and their marketing capabilities offer the best way for VOD providers to engage this audience. Fortumo’s Trident supports VOD providers in getting these new users on board as quickly as possible. For users this means they do not need to enter a credit card for payment, as they pay through their mobile operator,” said Andrea Boetti, VP of Global Business Development at Fortumo.

OTT providers use bundles with telecommunication companies to acquire new users, focusing especially on countries where traditional marketing channels are inefficient. Telecommunication companies in return use bundle offers to upsell existing users to premium service packs and convert prepaid subscribers to postpaid. Today, partnerships between network operators and OTT video service providers are live in almost 80 countries.

India, where the Amazon Prime offering with BSNL was launched, has a rapidly growing mobile industry with 303% growth in mobile data consumption over the past year, according to Tefficient. The country has a significant gap between access to digital entertainment and online payments: while smartphone penetration in the country is above 35%, only 3% of the adult population owns a credit card. Additional information on the country can be found from Fortumo’s recent market report.

Fortumo’s Trident Bundling Platform allows OTT companies to quickly scale up partnerships with mobile operators, ISP-s and TV service providers. Integration with the platform has to be completed only once. After that, Trident supports OTT companies with the following:

  • Multiple bundle partnerships through one integration
  • Multiple commercial scenarios: hard bundling, add-ons and reselling
  • End-to-end consumer lifecycle management: service discovery, activation, authentication, entitlement, renewals and user management, termination
  • Analytics and reporting tools for reconciliation and settlement processes

The Paypers: Kinguin, Fortumo to launch direct carrier billing in Sweden

The mobile technology company Fortumo and the digital gaming marketplace Kinguin have launched direct carrier billing services in Sweden. Gamers in Sweden can now purchase games from Kinguin and charge the payments to their mobile operator bill. This payment method is available to all subscribers of the mobile operators Telia, Tele2, Telenor, and 3.

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Mobile Industry Eye: Kinguin launches carrier billing for Swedish gamers with Fortumo

Mobile payments firm, Fortumo, has partnered with digital gaming marketplace, Kinguin, to allow Swedish consumers to buy games from Kinguin and easily charge the payments to their mobile operator bill. The payment option is available to all subscribers of the mobile operators Telia, Tele2, Telenor and 3.

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