FIPP Insider Podcast: How startups are empowering publishers to create paid-for content

In this latest episode of FIPP Insider we take a look at one of biggest challenges in media: paid-for online content. We speak to four start-ups who have developed new ways to reduce friction when making payments.

Finally we hear from Mattias Liivak from PayRead, which is a mobile payment platform that aims to take the friction out of paywalls. Built by Fortumo, the platform connects service providers with more than 280 mobile operators across Europe, Asia, Latin America, the Middle East and Africa and is used by thousands of digital merchants including Google, Spotify and Amazon.

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The Fast Mode: Indonesia’s Leading Digital Publisher Tempo Offers Subscriptions via DCB powered by Fortumo

Indonesia’s leading digital publisher Tempo and Fortumo on Tuesday launched a direct carrier billing (DCB) partnership. Mobile subscribers of Telkomsel, Indosat Ooredoo, XL Axiata, 3 and Smartfren can now subscribe to Tempo’s digital publications by easily charging the payments to their phone bill.

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Mobile Industry Eye: Tempo launches carrier billing with Fortumo in Indonesia

Indonesian digital publisher, Tempo, and mobile tech firm, Fortumo, have launched a direct carrier billing (DCB) partnership. Now 255 million subscribers of Telkomsel, Indosat Ooredoo, XL Axiata, 3 and Smartfren can subscribe to Tempo’s digital publications by charging the payments to their phone bill. Tempo offers any prepaid and postpaid mobile user the option to upgrade their reading experience by subscribing to its Silver, Gold and Platinum packages ranging from IDR 9,900 ($0.6) to IDR 15,900 ($1) per week. The purchase with carrier billing can be made through Tempo’s website.

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The Paypers: Tempo launches carrier billing with Fortumo

Indonesia-based digital publisher Tempo and the mobile technology company Fortumo have launched a direct carrier billing (DCB) partnership. Tempo launched carrier billing through Fortumo’s Hosted DCB. Hosted DCB connects Tempo with the local mobile operators’ carrier billing platforms, while Fortumo manages the checkout flows and localisation. This allowed Tempo to launch carrier billing with minimal development effort, as one integration enables payment capabilities with all mobile operators in the country, according to the official press release.

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Indonesia’s leading digital publisher Tempo launches carrier billing with Fortumo

Indonesia’s leading digital publisher Tempo and the mobile technology company Fortumo are today launching a direct carrier billing (DCB) partnership. 255 million subscribers of Telkomsel, Indosat Ooredoo, XL Axiata, 3 and Smartfren can now subscribe to Tempo’s digital publications by easily charging the payments to their phone bill.

Tempo offers any prepaid and postpaid mobile user the option to upgrade their reading experience by subscribing to its Silver, Gold and Platinum packages ranging from IDR 9,900 ($0.6) to IDR 15,900 ($1) per week. The purchase with carrier billing can be made through Tempo’s website.

“Not all of the potential buyers of Tempo have a credit card to make a transaction. Therefore, the use of carrier billing is ultimately aimed at making it easier for readers to get exclusive and quality news from Tempo. Carrier billing also allows readers to subscribe for shorter periods, e.g. every week. Next, we will also explore daily subscription periods, and even per-article payments,” said Prathita S Putra, Head of Digital Business at Tempo Media Group. “From a number of potential partners, Tempo sees Fortumo having an easier transaction flow. So that, the acceptance of the credit-cut payment model will be more quickly accepted by loyal readers of Tempo,“ added Putra.

“A simple checkout process is critical for digital content providers to increase their payment conversion rates and as a result, their paying user base and revenue. Carrier billing helps achieve this as its easy, user-friendly checkout process combined with wide availability makes it a great way to collect payments on mobile devices. We are excited to help Tempo collect payments for its digital content in Indonesia and look forward to growing the partnership,” added Andrea Boetti, VP of Global Business Development at Fortumo.

Tempo launched carrier billing through Fortumo’s Hosted DCB. Hosted DCB connects Tempo with the local mobile operators’ carrier billing platforms while Fortumo manages the checkout flows and localization. This allowed Tempo to launch carrier billing with minimal development effort, as one integration enables payment capabilities with all mobile operators in the country.

In addition to Hosted DCB, Tempo utilizes Fortumo’s Subscription Engine, which provides end-to-end user lifecycle management for recurring payments. The Subscription Engine manages subscription activations, renewals and terminations on behalf of the merchant. The solution lets merchants easily launch marketing promotions (such as discounts and free trials) while reducing subscriber churn through built-in grace period and failed payment retry mechanisms.

In Indonesia, only 2% of people have a credit card while 60% of the population owns a smartphone. This creates a challenge for digital merchants as the majority of people accessing online content do not have means to pay for premium services. Carrier billing resolves this issue by allowing any prepaid or postpaid SIM card owner to charge purchases directly to their phone bill. Additional data on carrier billing and the digital ecosystem of Indonesia and other Asian countries is available in Fortumo’s Asia market report.

In recent news from Indonesia, Fortumo announced launching carrier billing for the country’s leading VOD service Vidio at the end of last year.

About Tempo

PT Tempo Inti Media Tbk is an Indonesia-based media company engaged in publishing and printing since 1971. The company's flagship product is weekly news magazine Tempo. Other media include Koran Tempo (a daily newspaper), Tempo English (English edition of Tempo magazine), and the Tempo.co online news portal.

Mobile Industry Eye: Altibbi expands telehealth services in MENA with Fortumo’s direct carrier billing platform

MENA’s largest digital health platform Altibbi and the mobile technology company Fortumo have launched a direct carrier billing partnership. The first country where carrier billing through Fortumo becomes available for Altibbi users is Kuwait. Subscribers of the mobile operator Ooredoo Kuwait can now use their prepaid SIM card or monthly phone bill to pay for telemedicine services access on Altibbi’s platform. Altibbi and Fortumo are working together to roll out the solution with additional telcos in the region.

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The Paypers: Altibbi expands telehealth services in MENA via Fortumo's platform

Altibbi, a large digital health platform in MENA area, and the mobile technology company Fortumo have announced the launch of a direct carrier billing partnership. The first country where carrier billing through Fortumo becomes available for Altibbi users is Kuwait. Subscribers of the mobile operator Ooredoo Kuwait can now use their prepaid SIM card or monthly phone bill to pay for telemedicine services access on Altibbi’s platform. Altibbi and Fortumo are working together to roll out the solution with additional telcos in the region.

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Altibbi expands premium telehealth services availability in MENA through Fortumo's direct carrier billing platform

MENA’s largest digital health platform Altibbi and the mobile technology company Fortumo are today announcing the launch of a direct carrier billing partnership. The first country where carrier billing through Fortumo becomes available for Altibbi users is Kuwait.

Subscribers of the mobile operator Ooredoo Kuwait can now use their prepaid SIM card or monthly phone bill to pay for telemedicine services access on Altibbi’s platform. Altibbi and Fortumo are working together to roll out the solution with additional telcos in the region.

Altibbi provides users with a free Arabic medical knowledge base. Through the platform users can also book consultation sessions with certified physicians; this premium service can also now be accessed through carrier billing.

"Our goal is to provide quality healthcare for all, that’s why we focus on partnerships that help us better serve and include everyone. With the launch of a direct carrier billing partnership with Fortumo, our users in Kuwait will have access to quality healthcare on their devices affordably, and on their terms," said Jalil Allabadi, CEO of Altibbi. Last year, the company launched its "one million free medical consultations" campaign to increase consumer awareness about the benefits of telemedicine.

"Telcos are the perfect partners for digital service providers in emerging markets. In any country where smartphone ownership is high but traditional payment methods like credit cards are rare, carrier billing gives service providers a significant increase in the number of users they can reach and collect payments from. We are excited to be working together with Altibbi in giving consumers better access to medical advice," Andrea Boetti, VP of Global Business Development at Fortumo.

In Kuwait, only 22% of people have a credit card while 86% of people own smartphones. This means the majority of people with internet access are unable to pay for premium digital services. Carrier billing solves this problem for digital service providers by making online payments available to anyone with a SIM card. Additional data on carrier billing in the MENA region can be found from Fortumo’s recent market report.

In recent news, Fortumo announced the launch of Google Play direct carrier billing in Pakistan for Zong 4G subscribers, and a partnership with Indonesia’s leading VOD service Vidio.

About Altibbi

“Altibbi” – better Health for everyone. Altibbi is the first website in the Arab world to provide a telemedicine service that allows patients to communicate with over 10,000 accredited doctors directly by phone. The medical team works to provide reliable medical information, in the Arabic language, over the Internet to those who need it, in addition to providing online medical consultations in 10 Arab countries.

With over 400 million people in the Arab world lacking access to basic health services, information and medical advice, as well as the fact that 70% of doctors’ visits are unnecessary, Altibbi’s services are particularly relevant. Altibbi’s website has been awarded the “World Summit Award” for providing reliable medical information to Arab users. For more information, please visit https://www.altibbi.com/.

The Paypers: Direct Carrier Billing Trends, Updates, and Opportunities

High smartphone growth and low credit card penetration bring countless opportunities for DCB, especially in emerging markets. In countries like India, Nigeria, Brazil, Egypt, Indonesia or the Philippines, smartphone adoption is increasing, while mobile data consumption in these regions is growing faster than in mature markets.

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The Fast Mode: Pakistan's Zong 4G Launches Google Play Carrier Billing for Prepaid and Postpaid Customers

Zong 4G, Pakistan’s leading telecommunication company, which is part of China Mobile (CMCC), and Fortumo this week announced the launch of direct carrier billing on Google Play for both Zong 4G’s prepaid and postpaid customers. 35 million Zong 4G subscribers can now pay for apps and in-app content from the app store by charging purchases to their Zong 4G prepaid mobile balance or monthly phone bill.

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