PocketGamer: How TreSensa's Fortumo hook up lets you monetise unbanked HTML5 gamers via carrier billing

As user acquisition and marketing costs continue to rise in mature mobile markets, it's no surprise that many publishers are looking to expand to markets with less competition.

But cracking into smaller, emerging markets brings a serious challenge for monetisation as many of the mobile users in these areas are unbanked - meaning, they don't have access to credit cards and are thus difficult to retain and convert.

Recently, however, US HTML5 platform TreSensa partnered up with Fortumo to provide a solution for this situation, introducing carrier billing for the games in its network.

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