Rapid TV news: Fortumo launches bundling for mobile VOD and TV network partnerships

Explaining the rationale for the launch, the company says that over the past few years, smartphone ownership has grown to similar levels as TV ownership in both mature and emerging regions of the world. At the same time, it says that TV consumption is limited due to its lacking physical reach. The update is intended to allow VOD providers to partner with satellite and cable TV networks for user acquisition and monetisation through the bundling platform.

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