RCR Wireless: Tapping into mobile app revenue with direct carrier billing

PwC estimates the size of the global entertainment and media market will reach $2.2 trillion by 2017. By 2017, digital revenues will make up 47% of the entire market – with global online gaming revenues alone estimated to reach $30 billion. With more than 17% of global internet traffic already coming through mobile devices, an increasing volume of digital entertainment and media is purchased and consumed through the mobile operator network infrastructure. However, the payments for such purchases are typically made with the use of credit cards, as this is often the only billing method supported by dominant marketplaces such as Apple’s App Store, Google Play and Windows Store (though some have started to slowly adopt carrier billing during the recent months in selected geographies).

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