Fortumo, a mobile payments company, has partnered with mobile operator Orange to launch direct carrier billing in Egypt. Smartphone sales in Egypt continue to grow at a fast rate. The country is an attractive market for digital merchants, but credit card penetration is still low. Mobile payment options like direct carrier billing can help consumers shop online. With direct carrier billing online payments are available to any phone owner: consumers can either deduct the payment from their prepaid SIM card or charge it to their monthly phone bill.