Mobile has democratized entrepreneurship, international business and opportunity. This is so true but the work it takes to make something a success hasn’t gotten any easier as a result. There are two ways to approach a business: The first is a one-size fits all approach many app developers and mobile strategies are guilty of today. The other is to understand that each market you serve is different and requires a different approach. I know a lot of companies that ignore this and believe that if it fits in North America the rest will take it but this is wrong and this episode shows you why and how to approach new markets.