VentureBeat: 4 steps to getting your business model ready for emerging markets

While the U.S. boasts one of the highest smartphone penetration rates, China and India have overtaken it in total ownership numbers. Smartphone growth has come to a standstill in the U.S., while markets like Pakistan, Bangladesh, and Nigeria are growing at a tremendous rate. For companies whose business is to sell virtual or digital services, these markets are where your next batch of users could well come from; but keep in mind that your existing business model most likely costs more than users from these emerging markets are able to pay. Take India for example (median income at $600 compared to $28,000 in the U.S.): Access to Netflix would cost an average person in India about $400 each month. Would you be willing to spend two thirds of your income on a video streaming service?

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