While the U.S. boasts one of the highest smartphone penetration rates, China and India have overtaken it in total ownership numbers. Smartphone growth has come to a standstill in the U.S., while markets like Pakistan, Bangladesh, and Nigeria are growing at a tremendous rate. For companies whose business is to sell virtual or digital services, these markets are where your next batch of users could well come from; but keep in mind that your existing business model most likely costs more than users from these emerging markets are able to pay. Take India for example (median income at $600 compared to $28,000 in the U.S.): Access to Netflix would cost an average person in India about $400 each month. Would you be willing to spend two thirds of your income on a video streaming service?