The mobile operator Vinaphone and the mobile payments company Fortumo are today launching carrier billing on Google Play in Vietnam. 20 million Vinaphone subscribers in Vietnam can now pay for apps and in-app content in the app store using their airtime balance.
While over 40% of Vietnamese already have a smartphone, credit card ownership in the country is below 2%. This means carrier billing greatly grows the amount of people who can make online payments on Google Play. More information on the mobile payments ecosystem of Vietnam can be found from Fortumo’s Asia market report.
“Vietnam is one of Asia’s fastest growing markets for mobile services. Vinaphone has been able to successfully capitalize on this expansion and enabling Google Play for carrier billing is the logical step for Vinaphone to accelerate the growth further. Fortumo has established itself as the provider of choice for carriers in Asia and we are proud to help Vinaphone make Google Play payments available to millions of their users,” said Gerri Kodres, Chief Business Officer at Fortumo.
Fortumo will also provide Vinaphone access to Fortumo Insight, a statistics and data analytics platform that helps carriers track and analyze the performance of Google Play. This data can then be used to make improvements to the payment infrastructure as well as measure the effectiveness of marketing campaigns promoting Google Play account activations and payments.
Fortumo now enables Google Play payments for all four major Vietnamese mobile operators: in addition to Vinaphone, the company has already integrated the Google Play payment infrastructure for the mobile operators Viettel, Mobifone and Vietnamobile.
In addition to Google Play, Fortumo’s customers include Spotify, Sony, HOOQ, Gaana, Electronic Arts, Gameloft and Kinguin. To enable payments for these merchants, Fortumo works together with more than 350 mobile operators in over 90 countries.