What's New In Publishing: How startups are empowering publishers to create paid-for content

In this latest episode of FIPP Insider we take a look at one of biggest challenges in media: paid-for online content. We speak to four start-ups who have developed new ways to reduce friction when making payments.

Finally we hear from Mattias Liivak from PayRead, which is a mobile payment platform that aims to take the friction out of paywalls. Built by Fortumo, the platform connects service providers with more than 280 mobile operators across Europe, Asia, Latin America, the Middle East and Africa and is used by thousands of digital merchants including Google, Spotify and Amazon.

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