What's New In Publishing: How can publishers accelerate subscription growth through telco licensing?

Licensing and syndication fees are a notable source of revenue for digital publishers, especially for those with English-language content and a globally known brand. For example, NiemanLab estimates licensing and affiliates now account for roughly 10% of revenue for The New York Times. Syndication has recently been a hot topic thanks to Apple News+ and the debate around whether joining it is an opportunity or pitfall for publishers. Whether big tech platforms will be a profitable partner for publishers remains to be seen, especially given the numerous past failures. But there is another overlooked opportunity in licensing that has proven to be a great source of new users and revenue for digital content companies: mobile operators.

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