The digital publishing industry is shifting from solely focusing on ad revenue to subscriber revenue. This means publishers expect more from their readers. Instead of passively consuming advertising, readers now need to make an effort and contribute themselves: and they’re reluctant to do this.
Approximately 15x more people pay for VOD services than digital news. The expectation of free news is so pervasive that you can find a solution to circumvent paywalls in about 5 seconds on Google. Why do people hate paying for journalism so much?